Home / Knowledge / News / Apparel/Garments / Cotton Inc partners Phoenix on denim recycling program
Cotton Inc partners Phoenix on denim recycling program
27
Jan '14
Cotton Incorporated and Phoenix International Raceway announced a partnership for at-track denim recycling initiative and entitlement to the Blue Jeans Go Green 200 presented by Cotton, The Fabric of Our Lives NASCAR Nationwide Series race on Saturday, March 1.

"The partnership with Phoenix International Raceway places the Blue Jeans Go Green denim recycling program in the unique position of being both in the national and regional spotlight," said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated.

"The NASCAR audience is large and diverse and Cotton Incorporated is excited to be able to promote its environmentally-responsible program to keep old denim out of landfills and give it new life by converting it into denim insulation for communities in need."

The Blue Jeans Go Green 200 will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track.

Phoenix International Raceway is proud to provide a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green during the Spring race weekend.

The denim will then be converted into UltraTouch Denim Insulation by Bonded Logic, located in Chandler, Ariz. "We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green program to Phoenix International Raceway as the title sponsor of our Nationwide event," said Bryan Sperber, President of Phoenix International Raceway.

"We are tremendously proud to be associated with such a great organization and I encourage our fans to recycle their jeans and denim to this great cause."

To date, Blue Jeans Go Green has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green 200 race weekend.

"We are new to NASCAR but have learned quickly that the sport's fans are incredibly brand loyal," Samber said. "If that support translates into participation in this cause marketing program then the Blue Jeans Go Green 200 event has the potential to be the largest weekend collection since we introduced the denim recycling program in 2006."

Cotton Incorporated

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search