Home / Knowledge / News / Apparel/Garments / Puma becomes official kit partner of Arsenal
Puma becomes official kit partner of Arsenal
28
Jan '14
PUMA and Arsenal Football Club have announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal.

In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in PUMA and Arsenal's history.  

PUMA and Arsenal will work together to bring further innovation into the sports brand's performance apparel range.  Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA's global sales network, international tours and integrated marketing activities.

Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.

Having extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Agüero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Touré amongst others; PUMA is defining itself as the clear number three football brand. 

Bjoern Gulden, Chief Executive Officer for PUMA said: "Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we're proud to have signed this partnership with a truly global football club.

"As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."

Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: "We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."

Puma


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

How has the Indian spinning industry fared in the last two years? What...

Jeff Dixon
Navis Global

What is the most challenging aspect of textile finishing machinery...

Md. Hasib Uddin
APS Apparels Ltd

The importance of textile industry in the economy of Bangladesh is very...

Dr. Andreas Schmidt
Department Function and Care, The Hohenstein Institute

Dr. Andreas Schmidt is Director of Department Function and Care, The...

Alessandro D'Andrea
Fameccanica.Data S.p.A.

Mr. Alessandro D’Andrea a Mechanical Engineer from Polytechnic of Turin...

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search