China has now become the world’s second-largest consumer market of baby products, including baby and infant clothing, next only to the United States, according to a recent report.
China has 222 million children under the age 15, according to the National Bureau of Statistics. Every year, about 16 million births take place in China, and with the recent relaxation of the one-child policy, the number of infants in the country is bound to grow.
The 2013 Chinese mainland baby products industry consumer research report prepared by UBM China (Hangzhou) showed that in 2013, the average monthly expenditure per household on infant products was US$ 157.
The survey was carried out in major cities across China, covering Beijing, Chengdu, Guangzhou and Shanghai.
The study found that comfort and safety of the material were the two most important factors while choosing clothing for infants. It said that 40 percent of parents would prefer to buy baby products, including clothing, in stores exclusively selling baby products. At present, there are over 40,000 exclusive baby product stores in China, and more stores are opening every month.
The second popular place to buy baby clothing was supermarkets, followed by online shopping, according to the survey.