Home / Knowledge / News / Apparel/Garments / Lindex collaborates with Lovisa Burfitt on MOM collection
Lindex collaborates with Lovisa Burfitt on MOM collection
28
Jan '14
When designing this new line Lindex also collaborated with Lovisa Burfitt, who has designed illustrations to be printed on three of the tops in this maternity collection.

Lovisa Burfitt is one of the most successful Scandinavian illustrators, her illustrations are world renowned thanks to her collaborations with the most important design- and fashion-houses.

“I think that there is a kind of Paris theme, I like to make illustrations of the architecture there – Paris is a magic city for me”, was the answer that Lovisa Burfitt gave to the question where she had got the inspiration to the illustrations for Lindex MOM collection.

The spring collection consists of jeans and other trousers as well as skirts, tops and blouses in both woven and tricot qualities. The color palette is well thought out to give many possibilities to a variety of combinations.

The choice of qualities has been done focusing the fact that pregnant women prefer garments that are soft, smooth and comfortable. Details such as a tricot part connected to the waistband in trousers, and different adjustable details that allow the mummy bump to grow, are natural in the collection.

“Our philosophy with this collection is to always offer a good selection of bottoms, mostly trousers and jeans, but also a few skirts. We add tops and sometimes even a dress if it is required for the season. By mixing and matching the different pieces in the collection the mom to be will get a wardrobe that really works during her whole pregnancy”, says Katrin Pellmé, product manager for the MOM collection at Lindex.

The first part of this spring collection, consisting of twenty pieces, will be launched week 10 and more spring/summer news will be delivered beginning April and May.

Lindex

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search