Home / Knowledge / News / Apparel/Garments / Lindex collaborates with Lovisa Burfitt on MOM collection
Lindex collaborates with Lovisa Burfitt on MOM collection
28
Jan '14
When designing this new line Lindex also collaborated with Lovisa Burfitt, who has designed illustrations to be printed on three of the tops in this maternity collection.

Lovisa Burfitt is one of the most successful Scandinavian illustrators, her illustrations are world renowned thanks to her collaborations with the most important design- and fashion-houses.

“I think that there is a kind of Paris theme, I like to make illustrations of the architecture there – Paris is a magic city for me”, was the answer that Lovisa Burfitt gave to the question where she had got the inspiration to the illustrations for Lindex MOM collection.

The spring collection consists of jeans and other trousers as well as skirts, tops and blouses in both woven and tricot qualities. The color palette is well thought out to give many possibilities to a variety of combinations.

The choice of qualities has been done focusing the fact that pregnant women prefer garments that are soft, smooth and comfortable. Details such as a tricot part connected to the waistband in trousers, and different adjustable details that allow the mummy bump to grow, are natural in the collection.

“Our philosophy with this collection is to always offer a good selection of bottoms, mostly trousers and jeans, but also a few skirts. We add tops and sometimes even a dress if it is required for the season. By mixing and matching the different pieces in the collection the mom to be will get a wardrobe that really works during her whole pregnancy”, says Katrin Pellmé, product manager for the MOM collection at Lindex.

The first part of this spring collection, consisting of twenty pieces, will be launched week 10 and more spring/summer news will be delivered beginning April and May.

Lindex


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search