Home / Knowledge / News / Apparel/Garments / Deckers Outdoor shuffles senior management
Deckers Outdoor shuffles senior management
29
Jan '14
Deckers Outdoor Corporation, a global leader in designing, marketing, and distributing innovative footwear, apparel and accessories, announced three new senior management positions, reflecting the growth and diversification of the Company's global business.

Dave Powers, currently President, Global Direct-to-Consumer (DTC), has been promoted to President of Omni-Channel, reporting to the CEO.  In addition to continuing to oversee Deckers' domestic DTC operations, he will also oversee all wholesale, distributor, retail and E-Commerce channels in Deckers' international regions. 

The new role will allow the Company to coordinate and tailor growth, distribution, marketing, and business development strategies in each market, by keeping the consumer at the center of all decision-making and expand Deckers' distribution footprint by providing consumers with an enhanced and seamless experience regardless of which channel they chose to directly engage with the Company's brands. 

As part of the Company's strategic focus to strengthen consumer relationships, the Company has also initiated an executive search for a President of Brands.  Reporting to the CEO, the position will entail oversight of Deckers' multi-brand portfolio, including working directly with each of the Company's brand presidents to drive best practices in merchandising, design and development, as well as effective global brand marketing across all channels, to grow global market share and increase profitability.

The Company also announced the promotion of Constance X. Rishwain, President, UGG Australia to the additional role of Group President – Fashion & Lifestyle Brands.  Expanding on her previous responsibilities, her new role will focus on continuing to build the $1 billion+ UGG Australia brand, further evolve the Tsubo brand, and oversee any fashion and lifestyle brands the Company potentially adds to its portfolio in the future.

"The addition of these new senior management positions reflects the global expansion of our organization, the strength of our multi-brand portfolio and our transformation into a more consumer-centric organization emboldened by our evolving Omni-Channel strategy," stated Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors.

"Under the direction of Dave Powers, we have significantly increased the level of execution and sophistication of our DTC efforts and operations, which now represent one-third of our business, up from approximately 20 percent only three years ago.  In addition, Connie Rishwain has been an invaluable member of our organization, leading the tremendous growth and success of our UGG Australia brand." 

"To drive increased productivity and market share gains, we are focused on fostering the same level of innovation, collaboration and vision that we bring to brand development to our selling, marketing and logistics capabilities. 

"By further strengthening our management team and more closely aligning our resources with our long-term vision, we will enhance our ability to grow our overall business through thoughtful investments in those areas that represent the best opportunities to fully capitalize on our brands and maximize shareholder returns."

Deckers Outdoor Corporation


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search