Deckers Outdoor Corporation, a global leader in designing, marketing, and distributing innovative footwear, apparel and accessories, announced three new senior management positions, reflecting the growth and diversification of the Company's global business.
Dave Powers, currently President, Global Direct-to-Consumer (DTC), has been promoted to President of Omni-Channel, reporting to the CEO. In addition to continuing to oversee Deckers' domestic DTC operations, he will also oversee all wholesale, distributor, retail and E-Commerce channels in Deckers' international regions.
The new role will allow the Company to coordinate and tailor growth, distribution, marketing, and business development strategies in each market, by keeping the consumer at the center of all decision-making and expand Deckers' distribution footprint by providing consumers with an enhanced and seamless experience regardless of which channel they chose to directly engage with the Company's brands.
As part of the Company's strategic focus to strengthen consumer relationships, the Company has also initiated an executive search for a President of Brands. Reporting to the CEO, the position will entail oversight of Deckers' multi-brand portfolio, including working directly with each of the Company's brand presidents to drive best practices in merchandising, design and development, as well as effective global brand marketing across all channels, to grow global market share and increase profitability.
The Company also announced the promotion of Constance X. Rishwain, President, UGG Australia to the additional role of Group President – Fashion & Lifestyle Brands. Expanding on her previous responsibilities, her new role will focus on continuing to build the $1 billion+ UGG Australia brand, further evolve the Tsubo brand, and oversee any fashion and lifestyle brands the Company potentially adds to its portfolio in the future.
"The addition of these new senior management positions reflects the global expansion of our organization, the strength of our multi-brand portfolio and our transformation into a more consumer-centric organization emboldened by our evolving Omni-Channel strategy," stated Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors.
"Under the direction of Dave Powers, we have significantly increased the level of execution and sophistication of our DTC efforts and operations, which now represent one-third of our business, up from approximately 20 percent only three years ago. In addition, Connie Rishwain has been an invaluable member of our organization, leading the tremendous growth and success of our UGG Australia brand."
"To drive increased productivity and market share gains, we are focused on fostering the same level of innovation, collaboration and vision that we bring to brand development to our selling, marketing and logistics capabilities.
"By further strengthening our management team and more closely aligning our resources with our long-term vision, we will enhance our ability to grow our overall business through thoughtful investments in those areas that represent the best opportunities to fully capitalize on our brands and maximize shareholder returns."