Home / Knowledge / News / Apparel/Garments / Apparel brand Chico's expands to Mexico
Apparel brand Chico's expands to Mexico
29
Jan '14
Chico's FAS, Inc. announces the launch of the Chico's brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ("Liverpool"). The Chico's brand expansion in Mexico will begin with a stand-alone boutique opening at Perisur Mall, Mexico City in Spring 2014.

Plans for the Chico's expansion in Mexico include the opening of stand-alone boutiques as well as branded shop-in-shops in Liverpool department stores. The second stand-alone boutique will open in Villahermosa, Tabasco. In addition, Liverpool plans to roll out six Liverpool department store shop-in-shops during the first half of this year.

The Chico's brand was founded in 1983 as a boutique selling Mexican folk art and cotton sweaters from a store in Florida's Sanibel Island. Today, Chico's sells exclusively designed, private branded clothing for women featuring a combination of great style with on-trend, expressive and one-of-a-kind designs to yield a wardrobe that is fashionable, unique, and comfortable.

"We could not be more thrilled for the opening of the first Chico's international location in Mexico," said Cinny Murray, Chico's Brand President. "I'm so excited to bring the women of Mexico fabulous Chico's fashion, and this is an incredible growth opportunity for our brand."

Known for exclusive artisan pieces and one-of-a-kind prints and patterns, Chico's is also home to many signature collections that feature chic, warbrobe-building must-haves that also have signature Chico's style. The So Slimming collection of great-fitting pants uses Hidden Fit technology, interior stitching and shaping panels to create an instantly slimming effect.

The Travelers collection features fashion-forward, wrinkle-resistant knits that are lightweight and go from day-to-night with ease. The Zenergy collection offers activewear with glamorous twist, featuring vivid color, vibrant patterns, and comfortable silhouettes to wear everywhere. Chico's also offers a wide range of fabulous accessories.

"We believe Mexico is a great first foray into the international arena for the Chico's brand. It represents an important part of the overall global expansion of Chico's FAS, Inc.," says Bill Bine, Chico's Vice President, International Operations.  "We are excited to announce our partnership with Liverpool. Their experience and understanding of the customer in the Mexican market, combined with the strength of the Chico's brand creates a tremendous opportunity for international growth."

The store design of the Chico's stand-alone boutiques will be based on a new store prototype. The elevated concept includes a mix of curated finishes and materials based in warm tones with subtle animal prints. Modern interpretations of Chico's brand heritage are brought to life with iconic woven entry doors, luggage details on fixtures and layers of artifacts as props.

Liverpool's Chief Executive Officer Jorge A. Salgado said, "We are very pleased to be able to introduce Chico's to Mexico and offer our customers collections filled with fashionable, high-quality apparel. Chico's reputation for leading the industry in both fashion and innovation makes the company an ideal resource and collaborator for us as we introduce new segments of the market."

Chico's FAS

Must ReadView All

Apparel/Garments | On 29th Jun 2016

Bangladesh revises tax at source on RMG down to 0.7%

Following requests made by trade bodies, the Bangladesh government...

AEPC chairman Ashok G Rajani speaking at the press conference. Courtesy: AEPC

Apparel/Garments | On 29th Jun 2016

Apparel sector pledges Rs 623cr investment post package

The apparel sector is buoyant after the recent announcement of Rs...

Apparel/Garments | On 29th Jun 2016

India’s apparel exports may touch $20bn in FY17: CMAI

The value of clothing exports from India is likely to touch $20...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search