Home / Knowledge / News / Apparel/Garments / Hudson's Bay Company sets up digital marketing division
Hudson's Bay Company sets up digital marketing division
31
Jan '14
Hudson's Bay Company announced the creation of HBC Digital, a group responsible for digital commerce and marketing across the enterprise that will be led by Michael Burgess, newly appointed President of HBC Digital, reporting to the Office of the Chairman.

HBC Digital will drive the digital commerce and marketing strategy and execution across the enterprise, in partnership with each of HBC's business units, including Saks Fifth Avenue, Lord & Taylor, Hudson's Bay and HBC Outlets. HBC Digital will leverage talent and best practices across the organization to deliver outstanding digital experiences for our customers.

Richard Baker, Chairman and CEO of HBC, noted, "HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses." He went on to say, "As our customers' expectations continue to evolve and the lines between digital marketing and commerce continue to blur, we feel this group not only creates near-term benefits, but also will enable HBC to become more nimble in the digital marketplace."

Michael Burgess said, "I am extremely excited about this new opportunity. Digital is transforming the shopping experience online and in store. We have a terrific team at HBC and a great opportunity to build a wonderful experience for our customers for each of our retail banners."

In addition to digital commerce, HBC Digital will also lead digital marketing efforts across the enterprise. Working with each business unit, the HBC Digital team will bring HBC's unique brands to life online. HBC Digital will act as a center of excellence, driving increased ROI on digital marketing spend and leveraging talent while delivering the highest quality work.

About Hudson's Bay Company

Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company., HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 locations as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands.

Hudson's Bay Company


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search