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2014 to be positive year for Brazilian denim sector: IEMI
Feb '14
Year 2014 is expected to be a positive year for the denim sector in Brazil as production of jeanswear in the country is estimated to continue rising, as per the Institute of Industrial Studies and Marketing (IEMI).
According to the IEMI estimates, production of jeanswear in Brazil increased by 3.5 percent year-on-year during 2013, which is significantly high compared to the estimated 0.1 percent rise in production of overall clothing in the country during the year.
In 2012, Brazil produced 349.8 million pieces of denim clothing which included women’s pants, jackets, shorts and skirts. As per the IEMI, jeanswear remained the fastest growing segment in the Brazilian apparel sector during recent years.
However, according to IEMI, despite the good performance in the national production of jeanswear, imports of the product increased significantly during the recent years, owing to the appreciation of Brazilian real against the US dollar, raising imports and creating unfair competition for domestic manufacturers.
IEMI states that jeanswear is a commodity with prices that are equivalent internationally and the Brazilian denim sector has sufficient resources in order to manufacture innovative and different products that cater to international markets, and is a sector that has the highest potential to develop and lead the Brazilian apparel industry.

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