Home / Knowledge / News / Apparel/Garments / Brazilian leather handbags get new trademark
Brazilian leather handbags get new trademark
07
Feb '14
courtesy: feirafrancal.com.br
courtesy: feirafrancal.com.br
With the intention of increasing exports and stimulate growth of the Brazilian leather sector, the Association of Leather Artifacts and Travel Articles Manufacturers (ABIACAV), has launched a new brand under which all leather artifacts, especially leather handbags and travel accessories, from the country would be identified, titled ‘Brazil by Bags’.
 
According to a statement issued by the Brazilian Export and Investment Promotion Agency (APEX-Brazil), a collection of trade promotional bags under the international brand was launched by ABIACAV during the 41st International Footwear, Leather Goods and Fashion Accessories Fair—Couromoda, which was held in Sao Paolo, last month.
 
The brand’s slogan ‘Brazil by Bags: Welcome to a Brazil made of leather, colors and inspiration’ aims at synthesizing the main characteristics of leather artifacts made in Brazil and create a national identity for the product.  
 
The ‘Brazil by Bags’ brand was developed by ABIACAV after signing a Sector Project with APEX-Brazil in September 2013, and the trademark aims to increase shipments from the sector as well as consequently increase the number of enterprises exporting leather products.
 
Vidal Veicer, president of ABIACAV, said the new brand aims to reposition the image of Brazilian leather goods in the international market by increasing manufacture of value-added products. 
 
The effort is to facilitate the advancement of the Brazilian industry of leather handbags, accessories and travel items, he added.
 
Paul Kieling, project manager of ‘Brazil by Bags’, said the main objective is to replace the image of Brazilian leather handbags, luggage, and leather products in the minds of international buyers.
 
According to Mr. Kieling, every leather bag manufacturing firm under ABIACAV representing Brazil at international trade fairs and events would be using the trademark and presenting themselves under the umbrella of ‘Brazil by Bags’ brand.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search