With the intention of increasing exports and stimulate growth of the Brazilian leather sector, the Association of Leather Artifacts and Travel Articles Manufacturers (ABIACAV), has launched a new brand under which all leather artifacts, especially leather handbags and travel accessories, from the country would be identified, titled ‘Brazil by Bags’.
According to a statement issued by the Brazilian Export and Investment Promotion Agency (APEX-Brazil), a collection of trade promotional bags under the international brand was launched by ABIACAV during the 41st International Footwear, Leather Goods and Fashion Accessories Fair—Couromoda, which was held in Sao Paolo, last month.
The brand’s slogan ‘Brazil by Bags: Welcome to a Brazil made of leather, colors and inspiration’ aims at synthesizing the main characteristics of leather artifacts made in Brazil and create a national identity for the product.
The ‘Brazil by Bags’ brand was developed by ABIACAV after signing a Sector Project with APEX-Brazil in September 2013, and the trademark aims to increase shipments from the sector as well as consequently increase the number of enterprises exporting leather products.
Vidal Veicer, president of ABIACAV, said the new brand aims to reposition the image of Brazilian leather goods in the international market by increasing manufacture of value-added products.
The effort is to facilitate the advancement of the Brazilian industry of leather handbags, accessories and travel items, he added.
Paul Kieling, project manager of ‘Brazil by Bags’, said the main objective is to replace the image of Brazilian leather handbags, luggage, and leather products in the minds of international buyers.
According to Mr. Kieling, every leather bag manufacturing firm under ABIACAV representing Brazil at international trade fairs and events would be using the trademark and presenting themselves under the umbrella of ‘Brazil by Bags’ brand.