Home / Knowledge / News / Apparel/Garments / Brazilian leather handbags get new trademark
Brazilian leather handbags get new trademark
07
Feb '14
courtesy: feirafrancal.com.br
courtesy: feirafrancal.com.br
With the intention of increasing exports and stimulate growth of the Brazilian leather sector, the Association of Leather Artifacts and Travel Articles Manufacturers (ABIACAV), has launched a new brand under which all leather artifacts, especially leather handbags and travel accessories, from the country would be identified, titled ‘Brazil by Bags’.
 
According to a statement issued by the Brazilian Export and Investment Promotion Agency (APEX-Brazil), a collection of trade promotional bags under the international brand was launched by ABIACAV during the 41st International Footwear, Leather Goods and Fashion Accessories Fair—Couromoda, which was held in Sao Paolo, last month.
 
The brand’s slogan ‘Brazil by Bags: Welcome to a Brazil made of leather, colors and inspiration’ aims at synthesizing the main characteristics of leather artifacts made in Brazil and create a national identity for the product.  
 
The ‘Brazil by Bags’ brand was developed by ABIACAV after signing a Sector Project with APEX-Brazil in September 2013, and the trademark aims to increase shipments from the sector as well as consequently increase the number of enterprises exporting leather products.
 
Vidal Veicer, president of ABIACAV, said the new brand aims to reposition the image of Brazilian leather goods in the international market by increasing manufacture of value-added products. 
 
The effort is to facilitate the advancement of the Brazilian industry of leather handbags, accessories and travel items, he added.
 
Paul Kieling, project manager of ‘Brazil by Bags’, said the main objective is to replace the image of Brazilian leather handbags, luggage, and leather products in the minds of international buyers.
 
According to Mr. Kieling, every leather bag manufacturing firm under ABIACAV representing Brazil at international trade fairs and events would be using the trademark and presenting themselves under the umbrella of ‘Brazil by Bags’ brand.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Aug 2016

USDA forecasts 2016 US cotton output at 15.9mn bales

US cotton output is forecast at around 15.9 million bales in 2016, as ...

Ambassador Alice G Wells at Ad Dulail Industrial Park. Courtesy: US Embassy in Jordan

Textiles | On 24th Aug 2016

US envoy discusses expanding textile exports from Jordan

Expansion of textile and garment exports to the United States under...

Textiles | On 24th Aug 2016

Pakistan’s textile exports fall 7.42% y-o-y in 2015-16

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search