Adidas, the official on-court apparel provider for the National Basketball Association (NBA), announces the launch of adidas in the Quarter, an exclusive retail store and experience for fans to celebrate NBA All-Star in New Orleans.
Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men's and women's tee shirts, jackets, headwear and other apparel and accessory offerings.
It will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store opens and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.
Beginning Thursday, Feb. 13, the destination in the historic French Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more.