Home / Knowledge / News / Apparel/Garments / Woolworths to carryout sizing survey in South Africa
Woolworths to carryout sizing survey in South Africa
11
Feb '14
In another first for South African retail, Woolworths is inviting South Africans – women and men – to become part of a national sizing survey.  Themed ‘find your perfect fit’, the aim of this survey is to ensure that our clothing sizing standards still meet the needs of our customers.
 
Thateng Shimange, Head of Womenswear at Woolworths, says, “South Africa has one of the most diverse populations in the world.  The best way for us to determine the best fit for our clothing is to actually measure real people.  No survey like this has ever been done before for the South African population, and for us it’s another way we can ‘listen’ to our customers and adapt to meet their needs.
 
“We will be using the same state-of-the-art body scanner used by top global brands like Levi, Marks & Spencer and Target.”  
 
Woolworths is partnering with Alvanon, who is an international market leader in body scanning and fit form development. 
 
No personal information - other than gender, age and ethnic group will be collected - so participants are ensured of anonymity.  Participants spend about 15 seconds (fully clothed) in the scanning booth, and afterwards are presented with a printout giving them information about their recommended Woolworths clothing sizes. 
 
Thateng continues, “Using the data from the survey, we will be reviewing our fits and sizing across Womenswear and Menswear and will be assisting our suppliers in updating our pattern blocks and fit forms, where required.”
 
U.S.A.-based Alvanon is looking forward to its first foray into Africa.  Says Alvanon’s President, Ed Gribbin, “We have carried out similar surveys in 21 countries to date and are very excited to be partnering Woolworths in this initiative.”
 
The scanning system will be set up in three regional shopping centers during February & March 2014.  Scanning will take place at Gateway in KwaZulu-Natal from February 19th to February 23rd, at Sandton City in Gauteng from February 26th to March 2nd, and at Canal Walk in the Western Cape from March 5th to March 9th.
 
“We invite all South Africans to visit these shopping centers and take part in this very exciting survey,” says Thateng Shimange. 
 
“The more people that participate, the more data we’ll collect to satisfy our customers’ future needs.
 

WOOLWORTHS

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search