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Bata opens first global concept store in Delhi
Feb '14
Bata, India’s leading footwear retailer and manufacturer announced the opening of its First Global Concept Store in India at The DLF Place, Saket. This season Bata takes inspiration from getting out of the ordinary and embracing a change. As part of this campaign the brand will be offering an amalgamation of different colors, materials and styles in its spring catalogue. The store has been completely revamped and re-done to suit the needs of its customers.
The new Bata store is made as per the brands global store format, designed by experienced designers and architects, using the latest retail techniques and the best quality of furniture to enhance the store’s layout and provide an attractive product display.
The new Bata store creates an aesthetically designed ambience with an attention to detail on the ceiling, façade, flooring and multimedia features. The new format also makes the store more inviting and inspiring with the exciting new fashion displays.
BATA continues the tradition of innovation and re-discovering as they dedicate themselves to discovering new shoe materials, new technologies and discerning a collection that matches comfort with style.
The new Bata store promises to offer a shopping experience like never before with a revamped environment and a stylish range of shoes, bags and accessories set against the backdrop of a carefully thought and creative store layout. The key areas of change within the store will be its unique branding, inordinate visual merchandising and interesting back-drops. 
The store re launch was further amplified with an exciting new spring summer’14 collection showcase via a fashion show at DLF Place Mall. The collection highlighted the trends like cut-work detailing, bling, bolder prints and textures, innovative designs, metallic trims and special collections like Driver’s and Semi Ankle shoe styles with colorful lining.
This collection is a combination of style, different designs and great amount of gratifying experimentation and encompasses a wide mix of loafers, flats, heels, shoes, sneakers and floaters for men, women, teens and kids. 
An inspirational collection was also launched at the event called The Bata Walks Green. It is a label given to the products dedicated to dear Mother Nature. This project is a dedication not just towards nature & ecological balance but also highlights the common strength which is social and environmental conservation.
So the collection empowers the impact of green initiative in the most subtle & elegant way. The shoes & accessories design are very innovative & original. The materials used are all recyclable and natural. 


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