W, the contemporary wear brand for Indian urban women, launched their Spring Summer’14 collection with a chic story which comprises of rich color palette and neutral tones. The story has an essence of clean classic look inspired from Ottoman Art, Sicilian folk art, pixels and linear florals.
The arrival of spring brings along a lot of colors and joy with it. So, W creatively blended the colors and moods of the season to create an exquisite range with vivid colors, splendid silhouettes, various styles categorized in different collections to add a unique twist to a mundane Indian women wardrobe.
The Spring’ 14 collection comprises of an entire range of clothing from kurtas to trousers, skirts to palazzos, gilets to waist coats in trendiest prints creatively crafted to suit the need, style and comfort of the season. Moving into the season, the range includes vibrant colours like dazzling blues, exuberance, waterfall, lime punch etc. The silhouettes are crafted in different styles like an A-line maxi, handkerchief hem, the wrap style, fit and flared, flared style, v-shaped, cocoon and boxy shirts.
W has created a fresh feminine look which includes a lot of experimental styles, cuts, colours, and prints rendering a very cosmopolitan look and feel to the entire collection. The brand has primarily focused on silhouettes which provide comfort and ease to its consumers.
The key collections of the season are Alchemy, Nizam, Primrose, Blue Pottery, Lilian, Floris, Martini, Evelyn, Avril, and Periwinkle.
Apart from the core W collection, W has also created a niche in the world of accessories and bags. The bags include a huge range from totes, clutches to evening bags. The jewellery collection is a mix of products like statement neck pieces in braided and geometrical forms, cuffs, bracelets, earrings, etc.