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ISPO Beijing begins from Feb 19
15
Feb '14
ISPO BEIJING 2014 will open its doors once again at the China National Convention Center in Beijing and will celebrate its 10th edition. ISPO BEIJING has become established as the leading sports business platform in the Asian-Pacific region over the past years. Many major international industry players such as Adidas Outdoor, Black Yak and Mammut are among the established exhibitors. 
 
In 2014, more than 600 brands (previous year: 567) in outdoor, action sports, ski and sportstyle from 23 countries (previous year: 21) will exhibit. Additional good news is coming from new exhibitors, which want to use the leading sport business platform in the Asia-Pacific region for entering the Asian market: Coleman, GoPro, Millet, Odlo, Peak Performance and Primaloft are among a number of newcomers to ISPO BEIJING.
 
Action Sports und Fashion Trends will also stay in the focus of the show in 2014. From this field, brands such as F.lli Campagnolo, Libtech, Roxy, Salomon, Thirtytwo and Volcom will again highlight some of the latest trends and innovations about to appear in the market. 
 
ISPO BEIJING has registered an increase of five percent in exhibition area. The trade show is growing from 40,000 square meters last year to 42,000 square meters. Once again, the Outdoor segment represents the largest community at the trade fair. 
 
Diversified platforms:
Sports Fashion Trend Forum on Wednesday, February 19, 2014. Topics (among others):
-ISPO Textile Trends – Fall / Winter 2015/16
-Trend of Functional Apparel – Viewing from ISPO AWARD 2014
-Perfect Fit between Wearable Technology and Outdoor Industry
-Panel Discussion – Development of Sustainable Products in Chinas Sports Industry
 
Kids Outdoor Development Forum on Thursday, February 20, 2014.  Topics (among others):
-How Family and Parent-Child Concepts Affect the Kids Outdoor Market
-How does a Local Kids Outdoor Brand find its Brand Position in the Chinese Market
-Development of Sales Channels for European Kids Outdoor Brands
-Panel Discussion – Top Questions from Customers When Buying Kids Outdoor Products
 
 

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Courtesy: India ITME

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