• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Gap's campaign “Lived-In” celebrates classic casual styles

19 Feb '14
3 min read

The collection is both authentic and relaxed – encompassing womens, mens, kids and babies, all with a new washed down color palette and fabrics that look and feel like you've owned them forever.
 
“For spring, we’ve recognized the brand’s iconic pieces – khakis, denim and tees – as the focal points, and through the feel of the fabric and shade of colors, brought ‘Lived-In’ to life through design,” said RebekkaBay, Gap’s Creative Director. “We’ve created a complete and cohesive collection for all divisions that goes beyond any one product category and any one customer.”
 
Standout styles in the women’s collection include the Broken-In Straight and Boyfriend Roll Up Short bottoms, which pair with the Sunwashed Fleece and Washed Boyfriend Shirt.
 
For men, highlights include the popular Lived-In Khaki and Lived-In Cargo Short, topped with the Lived-In Shirt, which is available in both solids and patterns.
 
About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. 
 

Gap

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search