The collection is both authentic and relaxed – encompassing womens, mens, kids and babies, all with a new washed down color palette and fabrics that look and feel like you've owned them forever.
Launching, “Lived-In,” Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection #
“For spring, we’ve recognized the brand’s iconic pieces – khakis, denim and tees – as the focal points, and through the feel of the fabric and shade of colors, brought ‘Lived-In’ to life through design,” said RebekkaBay, Gap’s Creative Director. “We’ve created a complete and cohesive collection for all divisions that goes beyond any one product category and any one customer.”
Launching, “Lived-In,” Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection #
Standout styles in the women’s collection include the Broken-In Straight and Boyfriend Roll Up Short bottoms, which pair with the Sunwashed Fleece and Washed Boyfriend Shirt.
Launching, “Lived-In,” Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection #
For men, highlights include the popular Lived-In Khaki and Lived-In Cargo Short, topped with the Lived-In Shirt, which is available in both solids and patterns.
Launching, “Lived-In,” Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection #
About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright.
Launching, “Lived-In,” Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection #
Gap
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