Home / Knowledge / News / Apparel/Garments / Puma revamps senior management
Puma revamps senior management
21
Feb '14
With its mission of becoming the Fastest Sports Brand in the World, Sports Company PUMA announces personnel changes in two key areas of business to further strengthen its operations functions and make processes faster and more efficient.
 
Lars Soerensen (50) joined PUMA at the end of last year in his newly created role as Global Director Business Processes and Intelligence reporting to PUMA's Chief Operating Officer Andy Koehler. 
 
Based in Herzogenaurach, Soerensen will be responsible for the strategic direction of PUMA's global information technology with special regards to IT business solutions, business processes (e.g. SAP) and business intelligence projects. He is an experienced industry expert and held senior roles at Esprit, Adidas and Lego. Prior to PUMA, Soerensen was COO at the Danish apparel company Bestseller.
 
Effective 3 February 2014, Jürgen Wormser (45) has taken up the role as Global Director Footwear Sourcing and Development based in Ho Chi Minh City, reporting to Shirley Justice, General Manager Global Sourcing. His position will be key in driving PUMA's Global Footwear Strategy and ensuring fast processes, systems and structures are in place. 
 
A twenty-six year veteran of the Footwear Industry, Wormser has held several senior positions at Adidas. Prior to PUMA, he was General Manager at Chi Hung (Sports Gear) Co., Ltd. and responsible for all product and development operations. Jürgen Wormser succeeds Holger Rosemann, who left PUMA at the end of October 2013.
 
 
 

PUMA

Must ReadView All

Courtesy: Nifttea

Textiles | On 27th Jul 2016

NIFT-TEA to develop waterless cotton dyeing machine

The NIFT-TEA Knitwear Fashion Institute is working in collaboration...

Textiles | On 27th Jul 2016

HK traders fear Brexit fallout

Hong Kong traders, regardless of sector, may have been left reeling...

Textiles | On 27th Jul 2016

Kraig Biocraft takes possession of Indiana property

Developer of silk based fibres Kraig Biocraft Laboratories has...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search