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House of Fraser backs Retail Revival initiative
24
Feb '14
Pop at HoF is the first project to come from The Great Retail Revival and is focused on discovering promising new retail brands and providing them with a platform to access mainstream consumers to achieve their full business potential.
 
The not-for-profit foundation has teamed up with the country’s leading premium department store group, House of Fraser to offer ten promising retail brands the opportunity to trade within House of Fraser’s flagship Oxford Street store in a pop up market entitled ‘POP at HOF’ to be held in May this year. 
 
Retail brands will be selected through a two-stage competition with the short-listed businesses competing live in front of an expert judging panel including; House of Fraser’s COO Nigel Oddy, Dress2Kill Founder James Hibbert, Liz Houghton, Founder of Mint Velvet, Anna Murphy, Editor of Stella (The Sunday Telegraph) and Katy Young, Beauty Editor at The Daily Telegraph. 
 
The winners will get the opportunity to retail their products within House of Fraser’s Oxford Street flagship which is situated on Europe’s busiest shopping street. Nine winners will be chosen directly by the judging panel with a tenth spot given to the winner of a shortlist which will be judged by House of Fraser customers via social media channels. 
 
Winners will also be given prime ecommerce space on House of Fraser’s award-winning website and will be mentored by the experienced House of Fraser and Great Retail Revival Foundation teams to get them ‘High Street’ ready.
 
John King, House of Fraser CEO says, “We are delighted to be partnering with this exciting project and feel proud to be in a position to give smaller retail brands the opportunity to break into an industry which we are proud to be a part of. This is the beginning of what we hope will be an exciting partnership with Great Retail Revival Foundation that will see POP at HOF touring to other parts of the country and helping even more small brands throughout the year and into the future.”
 
James Hibbert, Director of The Great Retail Revival says, “We are hugely grateful to House of Fraser for backing our first project in helping to revive retail in Britain. POP at HOF will help put up and coming retailers on the map and give them some vital experience and mentoring to helping them become the new next generation of retailers.”
 
The Great Retail Revival Foundation event sponsors, Taittinger will be hosting a champagne event for the duration of the pop-up at House of Fraser Oxford Street to celebrate what is sure to be an exciting and wonderful opportunity for winners and customers alike. 
 

House of Fraser


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