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ISPO opens doors to more visitors than ever recorded

24 Feb '14
4 min read

Future identification has been high on the agenda, with the ISPO ACADEMY conference programme drawing packed audiences of professionals to presentations, including those frominternational force WGSN, who provided a glimpse on the emerging themes expected to dominate the market.

As new and rapidly developing service, ISPO ACADEMY has seen some of its greatest success in China, where the next event in June 2014 will take place in Shanghai examining some of the critical topics facing the modern Asia-Pacific retailer, notably the focus on multi brand channels.
 
One of the most rapidly evolving topics, which ISPO has also helped to facilitate is that of digital engagement and ISPO BEIJING is proving the connection hub for this, notably with a new website launch and the introduction of Open Innovation resources for its global customers. 
 
Peer to peer discussion and promotion using social media is fast becoming the way to talk and direct sports business in Asia, with exhibitors such as Burton recognising the value of online involvement and amongst those actively looking at the vital way to further develop brand loyalty.
 
ISPO BEIJING opened its doors right after the Chinese New Year celebrations. 2014 is the year of the horse and as such brings with it energy, intelligence, great communication and the introduction of bright ventures and initiatives.
 
A perfect backdrop for ISPO to both hold a highly successful 10th anniversary event and confirm ISPO BEIJING as the front runner for Asian sports business, as well as the right time to announce that ISPO is looking to open a second show in Asia in the summer of 2015 to match market expectations. 
 

ISPO

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