Opened earlier this year, wholesale customers are now able to visit the space to view the new product. The 2,825 sq ft showroom is located in Metropolitan Wharf, Wapping Wall, London and is currently showcasing menswear, womenswear, kidswear and accessories for Autumn Winter 2014.
Boasting such a large space, Animal hopes to support existing wholesale customers and attract new accounts to support its sales growth strategy and grow more of its UK accounts.
Located within a listed heritage warehouse, the space offers original wood beams, huge factory windows and exposed brickwork. The overall style gives a light & natural background accessorised with surf and skate icons from Animal’s lifestyle & heritage.
Animal’s Head of Brand and Marketing, Joel Pickering, comments, ““The new London showroom is a real statement for the brand, it will not only showcase our new product collections but also reinforces our core brand values and provides a great space to host press days and brand workshops”.
There are plans afoot later this year to open another showroom space in the city of Manchester. This is hoped to be a hub for the brand in the North of England that will not only make it more accessible to the brand’s Northern accounts but establish new retail customers.
Established in 1987 by two surfers who developed a solution to their watch straps that broke under extreme conditions – Animal has now become the original UK action sports lifestyle brand. As well as offering a good selection of menswear, Animal boasts an extensive team of riders in each of its core sports. These are surf, BMX, free ski, skate, mountain bike and snowboard.
Textiles | On 2nd Dec 2016
The currency crisis in India, marked by insufficient supply of new...
Textiles | On 2nd Dec 2016
There is huge potential for increase in nylon consumption said...
Apparel/Garments | On 2nd Dec 2016
Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...
Surat dominates foiling, embossing and pleating
Key Textile Accessories Private Limited
Chinese imports are destroying the supply chain
‘Sustainable fashion is trending upwards, slowly but surely, as people...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
"We should not compare India and the West. There are things we do that...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Hyderabad-based designer Prathyusha Garimella is known for blending...
Apparel/Garments | On 30th Nov 2016