Animal, the UK’s leading action sports lifestyle brand has announced the opening of a new showroom in London. Based in Wapping, East London, the new space signifies a step forward for the brand.
Opened earlier this year, wholesale customers are now able to visit the space to view the new product. The 2,825 sq ft showroom is located in Metropolitan Wharf, Wapping Wall, London and is currently showcasing menswear, womenswear, kidswear and accessories for Autumn Winter 2014.
Boasting such a large space, Animal hopes to support existing wholesale customers and attract new accounts to support its sales growth strategy and grow more of its UK accounts.
Located within a listed heritage warehouse, the space offers original wood beams, huge factory windows and exposed brickwork. The overall style gives a light & natural background accessorised with surf and skate icons from Animal’s lifestyle & heritage.
Animal’s Head of Brand and Marketing, Joel Pickering, comments, ““The new London showroom is a real statement for the brand, it will not only showcase our new product collections but also reinforces our core brand values and provides a great space to host press days and brand workshops”.
There are plans afoot later this year to open another showroom space in the city of Manchester. This is hoped to be a hub for the brand in the North of England that will not only make it more accessible to the brand’s Northern accounts but establish new retail customers.
Established in 1987 by two surfers who developed a solution to their watch straps that broke under extreme conditions – Animal has now become the original UK action sports lifestyle brand. As well as offering a good selection of menswear, Animal boasts an extensive team of riders in each of its core sports. These are surf, BMX, free ski, skate, mountain bike and snowboard.