Opened earlier this year, wholesale customers are now able to visit the space to view the new product. The 2,825 sq ft showroom is located in Metropolitan Wharf, Wapping Wall, London and is currently showcasing menswear, womenswear, kidswear and accessories for Autumn Winter 2014.
Boasting such a large space, Animal hopes to support existing wholesale customers and attract new accounts to support its sales growth strategy and grow more of its UK accounts.
Located within a listed heritage warehouse, the space offers original wood beams, huge factory windows and exposed brickwork. The overall style gives a light & natural background accessorised with surf and skate icons from Animal’s lifestyle & heritage.
Animal’s Head of Brand and Marketing, Joel Pickering, comments, ““The new London showroom is a real statement for the brand, it will not only showcase our new product collections but also reinforces our core brand values and provides a great space to host press days and brand workshops”.
There are plans afoot later this year to open another showroom space in the city of Manchester. This is hoped to be a hub for the brand in the North of England that will not only make it more accessible to the brand’s Northern accounts but establish new retail customers.
Established in 1987 by two surfers who developed a solution to their watch straps that broke under extreme conditions – Animal has now become the original UK action sports lifestyle brand. As well as offering a good selection of menswear, Animal boasts an extensive team of riders in each of its core sports. These are surf, BMX, free ski, skate, mountain bike and snowboard.
Fashion | On 25th Apr 2017
LVMH and Christian Dior, which holds directly and indirectly 41 per...
Information Technology | On 25th Apr 2017
It is the era of smart. Intelligent materials like self-repairing...
Sanjay Desai & Ashish Mulani
Digital textile printing will be the technology of the future
Mangalam Industries Pvt Ltd
‘The manufacturing sector is improving day-by-day, becoming better in...
Mag Solvics Pvt. Ltd
ITME 2016 exploited our full strength like never before
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Apparel/Garments | On 25th Apr 2017