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Bata India debuts first Hush Puppies global concept store
Feb '14
Bata India, one of the largest and most trusted footwear brands announces the launch of their first premium global Hush Puppies store at Rajpur Road, Dehradun, India. This season the brand takes inspiration from getting out of the ordinary and embracing change. 
As part of this campaign the brand has taken to an amalgamation of different colors, materials and styles that will add to your spring wardrobe and help you soak up the sun. Hush Puppies has 35 concept stores in India and is considered the leader in “International Premium Casual Lifestyle category. Now comfort has a new address and spread over 750 sq ft, the Hush Puppies store has been completely designed to suit the needs of their customers.
Hush Puppies history is rooted in innovation–from inventing the first truly casual shoes to developing dozens of patented technologies that make our shoes more comfortable, lightweight and worry-free.
This season Hush Puppies celebrate favorites - the people that are our best friends, the places we don't want to leave, the shoes that we never want to take off. Since 1958, the brand has been passionate about creating the consumer's favorite pair of shoes. By bringing together authentic, casual style and incredible comfort, it has created a brand that delivers something extraordinary.
From the wellness and equilibrium of the Body Shoe, to the authentic style - there is a favorite for everyone in our classic, casual collections. Hush Puppies gets in touch with its rebellious side with collection. 
Global fashion and lifestyle trends pulled through the Hush Puppies lens have inspired the Spring/Summer 2014 collections. This inspiration creates the unique style that defines our footwear as favorites around the world.

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