Rösch unveils first 100% African cotton sleepwear line

03 Mar '14

4 min read

Cotton made in Africa

Cotton made in Africa (CmiA) is an initiative of the Aid by Trade Foundation(AbTF) that provides assistance in helping people help themselves through trade, to improve the living conditions of cotton farmers and their families in Sub-Saharan Africa. Currently, approximately 435,000 smallholder farmers in Zambia, Zimbabwe, Mozambique, Malawi, Ghana, and Côte d'Ivoire participate in the CmiA program.

The initiative teaches the cotton farmers through training programs about modern, efficient, and environmentally friendly cultivation methods that will help them improve the quality of their cotton, yield higher crops, and thus earn a better income. An alliance composed of international textile companies established by the foundation purchases the sustainably produced CmiA cotton and pays a licensing fee to the foundation. It is reinvested in the crop regions.

Gerhard Rösch

Since 1949, the Gerhard Rösch GmbH is run as family business, currently in its third generation. Gerhard Rösch GmbH has received numerous awards from both the federal and state governments for its family-friendly staff policy. Gerhard Rösch GmbH is one of the leading German lingerie and swimwear manufacturers whose brands include RÖSCH Creative Culture and FÉRAUD Paris. More than 3,000 customers have trusted the quality fashion made in Germany for over 60 years. In 2012, the company Gerhard Rösch was awarded the "Work and Family Audit" certificate for the second time for its family-friendly employee policies.

Rösch

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