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Reebok India unveils “Unnaturally Quick” running shoes

March 03, 2014 (India)

Strengthening its position as the leading fitness player in the country, Reebok India unveils its latest running innovation – The Reebok ZQUICK shoes.
 
This unique, natural motion product is inspired by the design of high-performance ZRated tyres used in exotic high-end sports cars that travel at speeds in excess of 240 km/h. 
 
Similar to ZRated tyres, the Reebok ZQUICK shoes are engineered to provide ultimate ground contact allowing users to deliver high speed performance by rapidly moving in and out of turns. The Reebok ZQUICK shoes feature a unique foam compound and radically sliced geometry similar to that of a high performance tyre for a stable, lightweight, cushioned and more responsive ride. The underfoot grooves permit the midsole to flex and expand with the foot, enabling rapid acceleration and easy control at high speeds.  
 
For additional stability and enhanced control, the Reebok ZQUICK shoes feature a strategically placed NanoWeb upper that keeps the foot supported and centered allowing the runner to move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the Reebok ZQUICK is the complete shoe to ensure a smooth and swift ride.
 
Speaking on the this exciting new launch, Mr. Somdeb Basu, Brand Director Reebok India said, “We at Reebok India are committed to making our consumers ‘Fit for Life’. Towards this endeavor, we constantly try to provide our consumers with the highest quality and technologically advanced products that deliver high performance. 
 
The Reebok ZQUICK has been developed with great attention to detail, incorporating superior design elements inspired by ZRated tyres that make it the most enviable running shoe around. We are extremely excited to be launching this shoe in India, and hope that people experience this ‘Unnaturally Quick’ shoe first-hand and get inspired to adopt running as an integral part of their lifestyle.”

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