ELLE FRENCH FASHIONWEAR set the stage for a new season with the launch of its Spring Summer collection at stores across the country. This dressy, sexy, glamorous label depicts authentic Parisian life styled in the latest trends straight off Euro runways. This summer, every single design from ELLE Fashionwear is a French love affair with all that’s feminine and bold.
ABOUT THE COLLECTIONS:
FASHION FAIRYTALE, an ode to the surreal, dreamy Parisienne, this line flaunts whimsical and delicate themes infused with lace, creamy textures, schiffli patterns and photo-real prints that soften the spring mood with muted glamour. The colour palette is a combination of dreamy pastels including soft rose, ceramic green and pure whites alongside French blue highlights.
TROPICAL PARADISE is inspired by the powerful connection between dreams and creativity, where we crave exuberant fashion glowing with bright colours and vibrant motifs. Extravagant creatures and lavish decorations are called for this season as the brand seeks to overload the senses with bold colours and soft textures. The line skillfully juxtaposes the bold drama of tropics against light and breezy summer tones. Exotic flowers and rich tropical foliage have been brought alive on pristine whites and mellow fabrics.
In this young and bold line, Nature meets precision as animal prints fill clean geometric shapes. Fashion goes wild where animal graphics meet camouflage prints in smart casual silhouettes with slashing and sexy back detailing.
This line of dresses available at all ELLE stores through the season promise to make everything from a Sunday brunch with the girls to Saturday night at the club, glamorous.
About ELLE Fashionwear
ELLE fashionwear is a French fashion brand that retails women's clothing, shoes and bags. In India, for ELLE, Arvind Lifestyle Brands has entered into a license contract with the French Group 3 years ago through Lagardère Active Enterprises, the dedicated business unit of the Lagardère Active Group running the brand extension worldwide.