On International Women's Day, March 8th, Gap introduced "One Stitch Closer," a new program that extends Gap's long-standing commitment of supporting women. At the center of the program is Gap Inc.'s P.A.C.E. (Personal Advancement & Career Enhancement) program, which will expand to provide education and training to even more of the women who make the company's clothes. One Stitch Closer will share the stories, ideas, accomplishments and challenges of these women and other change agents, who focus on making themselves and the world better every day.
One Stitch Closer will include the release of a six-part eponymous film series by director/cinematographer Rachel Morrison featuring six exceptional women. The films are very personal and emotional portraits that will inspire viewers to do more to ensure that women have every opportunity to fulfill their dreams.
Amongst others, the series features a garment worker and P.A.C.E. program participant from Indonesia, a poet and youth advocate from Los Angeles, and a 19-year-old woman who is using her passion for science and technology to better detect breast cancer.
By "stitching" the individual films together into a year-long series, these personal journeys remind us that women are the very fabric that keeps the world together. Starting in early March, the films will be available for viewing at Good.is, Gap.com and youtube.com/gap.
"When a woman moves ahead, we all do," says Seth Farbman, Gap Global Chief Marketing Officer. "This program is a small step to creating big change. By inspiring each other every day, we get one stitch closer to a brighter world."
As a tribute on March 8th, Gap will change all logos on Gap.com and the Gap social channels to purple, the official color of International Women's Day. Additionally, Gap will create and sell a special edition purple t-shirt featuring a quote by poet and film subject, Azure Antoinette: "The way to inspire change, is to recognize the wisdom of a woman." Gap will donate $10,000 from the sale of this merchandise to CARE, a P.A.C.E. partner that provides implementation and training support for the program.
The t-shirt will be available on Gap.com and in select U.S. stores on March 8th. Customers can learn more about One Stitch Closer, as well as the inspiring women in its film series, through the signage in Gap stores where the t-shirt is sold and by following #womeninspire on Gap social media channels.