Home / Knowledge / News / Apparel/Garments / ITC launches PETS project to boost Nepal's Pashmina export
ITC launches PETS project to boost Nepal's Pashmina export
12
Mar '14
Pashmina producers in Nepal are being given a boost in exports through assistance in product and market development, including marketing their goods under a collective trademark, as part of a new trade support project led by the International Trade Centre (ITC).
 
The Pashmina Enhancement and Trade Support (PETS) project was launched in Kathmandu to enable small and medium-sized enterprises (SMEs) to produce high-quality goods under the Chyangra Pashmina trademark. The aim is to promote greater visibility of pashmina products to garner international interest from buyers.
 
Speaking at the launch of the PETS project, ITC Executive Director Arancha González said: ‘This project is an important step towards broadening global recognition of the pashmina sector in Nepal. This initiative will not only help create a strong reputation for the country’s pashmina products, it will also open up new export opportunities for SMEs.’
 
The project aims to achieve three outcomes: support the Nepal Pashmina Industry Association (NPIA) in providing sustainable services to its members and stakeholders; enable Chyangra Pashmina manufacturers to increase exports; and encourage buyers to recognize the Chyangra Pashmina label as a niche luxury product.
 
The Ministry of Commerce and Supply worked with ITC to identify the pashmina sector as a priority for export development. As a result, ITC will help the NPIA to develop an organizational plan, improve its services portfolio and secure additional funding. ITC will also provide training to integrate goat farmers into the pashmina value chain, and build their capacity to monitor the Chyangra Pashmina trademark. It will work with manufacturers to strengthen their design skills, and help them to grow their presence in existing markets while identifying new ones.
 
ITC works with producers in similar sectors around the world to increase exports. For example, ITC trains African cotton ginners to produce high-quality cotton, and connects them with buyers in Asia who process the cotton in their spinning mills. In Peru, ITC worked with alpaca manufacturers, in particular women entrepreneurs, to help create new products and designs that are competitive in global markets.
 
The Pashmina Enhancement and Trade Support Project is being implemented by ITC, the Ministry of Commerce and Supply, and the NPIA, with funding from the Enhanced Integrated Framework (EIF). The EIF has been critical in helping build capacity within the government to implement the project.
 
‘And this is why the international community has a strong interest in continuing its support for the EIF post-2015,’ Ms. González said. ‘The demand from least developed countries to translate their priorities into action will only increase.’
 

ITC

Must ReadView All

Textiles | On 24th Sep 2016

GST Council sets exemption limit at Rs 20 lakh

The GST Council has decided to exempt businesses from the Goods and...

Apparel/Garments | On 24th Sep 2016

DGFT adds new service providers in EPCG scheme

Providing great relief to the job working units in garment clusters...

Apparel/Garments | On 24th Sep 2016

Niti Aayog kicks off Indian ecommerce policy review

A Niti Aayog committee set up for the purpose, held deliberations...

Interviews View All

Karel Williams
Dow Microbial Control

Anshul Sood
Oceedee

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search