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Sears debuts McConaughey style inspired t-shirts

March 13, 2014 (Canada)

Sears Canada Inc. announced that customers can now purchase the Alright, Alright, Alright t-shirt, made famous by actor, entrepreneur and philanthropist Matthew McConaughey. The t-shirt is part of the JKL clothing line, which stands for "just keep livin'," and is inspired by McConaughey's laid back style.
 
The already popular Alright, Alright, Alright t-shirt gained worldwide attention this past month as the catch phrase was an iconic part of McConaughey's award acceptance speeches. Sears Canada extends congratulations to McConaughey on his recent success.
 
Sears is proud to be the exclusive carrier of McConaughey's JKL clothing line in Canada. A portion of every sale of JKL goes to Boys and Girls Clubs of Canada, a Sears community partner for almost half a century.
 
The funds provide after-school fitness and wellness programs for youth in Canada based on the curriculum of the just keep livin Foundation, a non-profit organization founded by McConaughey that supports after-school programs in areas that need them the most. These programs encourage young people to improve their physical and mental health through exercise, teamwork, gratitude and positive life choices.
 
"We couldn't be happier for Matthew McConaughey and to celebrate this recent achievement," said Doug Campbell, President and CEO, Sears Canada. "We are proud of our association with him and the JKL brand and support the work done by the just keep livin Foundation which gives back to communities across Canada."
 
Sears Canada is the first retailer outside of the U.S. to carry the JKL clothing line, which is available at most Sears department stores. Dubbed All-Journey Gear, the collection delivers versatile, active-inspired looks with functional performance fabrics that merge into good-looking, but hard-wearing apparel at affordable prices.
 

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