Colombia’s tourism, foreign investment and exports promotion organization Proexport Colombia is providing an opportunity for apparel businesses from Norte de Santander to increase their exports to the Central American countries of Costa Rica and Guatemala.
Proexport Colombia is leading a trade mission to Costa Rica on March 24, 2014, followed by a trade mission to Guatemala the next day, exclusively for Norte de Santander businesses.
More than 40 companies from Norte de Santander, including clothing firms, will be presenting samples of their products at the two events.
“We have identified Central America as a potential market where there is demand for exportable products of Norte de Santander. The trade mission is aimed at helping companies engaged in manufacturing of apparel, footwear and ceramics, where Proexport has identified opportunity,” Maria Claudia Lacouture, president of Proexport Colombia said in a statement.
The clothing and footwear from Norte de Santander is recognized in Costa Rica and Guatemala for the quality of garments and innovative designs that can meet the demands of boutiques, distributors, shops and department stores, the statement said.
Ms. Lacouture said diversifying export destination is the natural step of internationalization, and there are already companies that are taking advantage of this new niche markets and are pioneers in exporting products to markets that were thought unattainable.
Norte de Santander (or North Santander) is a province in north-eastern Colombia and is bordered in the north and in the east by the Republic of Venezuela. In the south, it is bordered by the departments (provinces) of Santander and Boyacá and in the west by Santander and Cesar.