ASAP54 app helps find clothing seen on street

27 Mar '14

2 min read

For avid fashion lovers who sometimes cannot help but gape enviously on clothes seen on a passerby, a new mobile phone app has been launched to help them find that covetable item.

Created by a London-based startup, the iPhone-compatible ASAP54 app is designed to guide the shopper to find the similar clothing or accessory with the help of its smart image recognition technology, stylist partners and social media.

The app works by first scanning the picture of the desired product, followed by a quick database search and finally click-through suggestions to buy from a list of over 150 retailers in the US, Europe and other countries.

If the app is unable to find the exact item the user is looking for then it either suggests similar options or refers to its body of stylists who further assist the user via email with five other personalised suggestions, sent within a period of 24 hours.

ASAP54 is a London-based start-up founded in April 2013 by Sao Paulo born and raised, Daniela Cecilio. The idea was born out of her frustration when words weren’t enough to describe what she was searching for online.

“I was also looking for a simple way to be connected to what my friends and muses were coveting. I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration,” explains Daniella on her website.

“Then I had the idea, which transformed my passion for finding and discovering unique items into a business and ASAP54 came to life,” she adds.

Fibre2fashion News Desk - India

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