Home / Knowledge / News / Apparel/Garments / ASAP54 app helps find clothing seen on street
ASAP54 app helps find clothing seen on street
27
Mar '14
For avid fashion lovers who sometimes cannot help but gape enviously on clothes seen on a passerby, a new mobile phone app has been launched to help them find that covetable item.
 
Created by a London-based startup, the iPhone-compatible ASAP54 app is designed to guide the shopper to find the similar clothing or accessory with the help of its smart image recognition technology, stylist partners and social media.
 
The app works by first scanning the picture of the desired product, followed by a quick database search and finally click-through suggestions to buy from a list of over 150 retailers in the US, Europe and other countries.
 
If the app is unable to find the exact item the user is looking for then it either suggests similar options or refers to its body of stylists who further assist the user via email with five other personalised suggestions, sent within a period of 24 hours.
 
ASAP54 is a London-based start-up founded in April 2013 by Sao Paulo born and raised, Daniela Cecilio. The idea was born out of her frustration when words weren’t enough to describe what she was searching for online.
 
“I was also looking for a simple way to be connected to what my friends and muses were coveting. I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration,” explains Daniella on her website.
 
“Then I had the idea, which transformed my passion for finding and discovering unique items into a business and ASAP54 came to life,” she adds. 
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search