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ASICS checks in with advanced technology products

March 27, 2014 (United States Of America)

Drawing on years as an industry leader in performance running, ASICS America unveils its Fall 2014 collection featuring new products in training and running, as well as updates to favorite shoes and apparel items with advanced ASICS technologies. 
 
The fall season is also one of ASICS’ most celebratory, including the famed New York City Marathon custom performance running footwear as well as expansions to the highly popular ASICS Accelerate Hope collection. ASICS fans, professional athletes and fitness novices alike will find the new fall collection to be a breath of fresh air.
 
“Since the brand’s launch in 1977, ASICS has pushed the boundaries of product innovation within the running category. Our continued success and rich legacy in the running space is supplemented by incredible growth across a number of fitness categories, broadening our range of products that reach core runners as well as athletes from all sports,” said Shannon Scott, Director of Marketing, ASICS America. 
 
“While creating the 2014 fall collection, we drew inspiration from our unrivaled heritage and added innovations and technologies to enhance our athletes in running and training.”
 
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