Italian culture and Bangladeshi experience: this is the formula for the innovative, green and cost competitive fashion encouraged by Italian DNA, a trans-national project promoted by M&J Group, now working side by side with five Italian companies in a commercial mission dedicated to the international top fashion brands.
That was what led Candiani, Tonello, Nearchimica, Okinawa and ITV Denim to Dhaka: a business venture to share information about the latest developments and technologies in terms of fabric, materials, equipment and trends.
Together with M&J, they explained to the world that it is possible – and desirable – to value every country’s distinctive features, at the same time remaining strongly competitive on the market and making the whole fashion industry more and more sustainable.
It’s no coincidence that Italian DNA gathered the international buyers in Bangladesh, one of the largest producer of denim items worldwide. A place where Italian artisan excellence and Bangladeshi manufacturing culture can merge together, thus developing a new modus operandi that doesn’t generate competition among players but rather encourage them to collaborate in the name of creativity, innovation and sustainability.
Thanks to high specialization and quality items with a cost effective production, more and more brands are indeed choosing Bangladesh to have their own production manufactured. In such a huge market, finding a reliable partner is essential: this is where the Italian DNA network appears even more useful, with its worldwide-appreciated members that have been working with M&J for many years, thus recognizing the added value of one of the most internationally qualified garment makers and certifying its policy of social and environmental responsibilities.
Sure enough, the green mission of the network is ideally represented by M&J, which saves resources trough a revolutionary system that measures the consumption of water, energy and materials at any time, with the goal to have it per piece in the upcoming future, and promotes the most eco-friendly treatments such as laser, ozone, new generation enzymes and formaldehyde-free resins.
The 5 day-gathering, enhanced by the presence of the Italian ambassador Dott. Giorgio Guglielmino, started with a workshop dedicated to the buyers and the presentation of the Italian DNA “group” collection, inspired by the trends of the upcoming season and made with the most sustainable technologies and materials.
A successful experiment for an unconventional but fruitful value chain project, that involved important brands such as Gstar, H&M, Bigstar, Inditex, C&A, Esprit, A&F, Benetton and many more.