Home / Knowledge / News / Apparel/Garments / M&J begins innovative green fashion project 'Italian DNA'
M&J begins innovative green fashion project 'Italian DNA'
27
Mar '14
Italian culture and Bangladeshi experience: this is the formula for the innovative, green and cost competitive fashion encouraged by Italian DNA, a trans-national project promoted by M&J Group, now working side by side with five Italian companies in a commercial mission dedicated to the international top fashion brands.
 
That was what led Candiani, Tonello, Nearchimica, Okinawa and ITV Denim to Dhaka: a business venture to share information about the latest developments and technologies in terms of fabric, materials, equipment and trends. 
 
Together with M&J, they explained to the world that it is possible – and desirable – to value every country’s distinctive features, at the same time remaining strongly competitive on the market and making the whole fashion industry more and more sustainable.
 
It’s no coincidence that Italian DNA gathered the international buyers in Bangladesh, one of the largest producer of denim items worldwide. A place where Italian artisan excellence and Bangladeshi manufacturing culture can merge together, thus developing a new modus operandi that doesn’t generate competition among players but rather encourage them to collaborate in the name of creativity, innovation and sustainability.
 
Thanks to high specialization and quality items with a cost effective production, more and more brands are indeed choosing Bangladesh to have their own production manufactured. In such a huge market, finding a reliable partner is essential: this is where the Italian DNA network appears even more useful, with its worldwide-appreciated members that have been working with M&J for many years, thus recognizing the added value of one of the most internationally qualified garment makers and certifying its policy of social and environmental responsibilities.
 
Sure enough, the green mission of the network is ideally represented by M&J, which saves resources trough a revolutionary system that measures the consumption of water, energy and materials at any time, with the goal to have it per piece in the upcoming future, and promotes the most eco-friendly treatments such as laser, ozone, new generation enzymes and formaldehyde-free resins.
 
The 5 day-gathering, enhanced by the presence of the Italian ambassador Dott. Giorgio Guglielmino, started with a workshop dedicated to the buyers and the presentation of the Italian DNA “group” collection, inspired by the trends of the upcoming season and made with the most sustainable technologies and materials.
 
A successful experiment for an unconventional but fruitful value chain project, that involved important brands such as Gstar, H&M, Bigstar, Inditex, C&A, Esprit, A&F, Benetton and many more.

M&J Group


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Top executives
Textile & apparel bodies

The decision is transformational

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search