Home / Knowledge / News / Apparel/Garments / Sears debuts fast fashion with launch of Now + Here shops
Sears debuts fast fashion with launch of Now + Here shops
Mar '14
Sears, a leading integrated retailer focused on making shopping easier for its customers and Shop Your Way members, announced the launch of Now + Here, a fast fashion shop available in Sears stores across the country. 
The Now + Here shops offer a compelling new shop environment with monthly deliveries of the latest trends to keep members and customers on the pulse of fashion at affordable prices. The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.
"Fast fashion for Sears means an accelerated timeline for trends at an affordable price. The new Now + Here shop provides an experience that transcends the store, leveraging our integrated retail capabilities to give our customers and Shop Your Way members a 360 degree fashion experience," said Sheila Field, chief marketing officer, Sears Apparel.
To celebrate the launch of Now + Here, Sears will host a first of its kind virtual event, followed by a live fashion chat with celebrity Brooke Burke-Charvet at searsspringfashion.com on April 14 at 9 pm EDT. 
For those unable to attend the evening event, a second show will be held on April 15 at 2 pm EDT with our searsStyle editor. Beginning today, shoppers and members will be able to register at searsspringfashion.com and invite their friends to the event that will include a virtual runway show experience, behind the scenes video, new product lookbook and live shopping of all the looks throughout the show. 
During the live chat, Brooke will share her best fashion tips, answer guest questions and offer style advice to registrants. Shop Your Way members will also get special access to view a unique style video created by Brooke. Live updates will be posted throughout the event on searsStyle.com and shopyourway.com.
"Today's fashionista lives a digital lifestyle that is part of everything she does, including how she shops," said Field. "Launching the Now + Here shop with a virtual fashion event not only gives her a front row seat to the launch, it takes her inside to experience and purchase the product in a whole new way. It also showcases our integrated approach and focus on shopping made fun and easy."


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search