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Retailer Surya to debut licensee lines at flagship store
Apr '14
Surya will debut a diverse array of new licensee collections at its flagship showroom – Showplace 4100 – during the Spring 2014 High Point Market. Featuring fashion-forward designs and color stories that coordinate with the latest upholstery and paint colors, the new collections further broaden the brand’s offerings across multiple home accessory categories, including rugs, throws, wall decor, accent furniture, lighting and a bedding line that will also be introduced at High Point.
Licensee collections to be launched at market include:
-Candice Olson – Building upon the success of Surya’s rug collections for the HGTV design personality are three new pillow collections. Constructed of luxe velvet and linen and finished with fine details and intricate beading, the designs exude quiet sophistication.
-Jill Rosenwald – Hand drawn designs by the ceramic artist come to life in a new natural fiber rug collection. Shaggy hemp in earthen hues creates subtle color variations and a sense of movement.
-Kate Spain – Eye-catching graphic motifs in a color palette ranging from soft pastels to boldly infused hues bring a sense of relaxed style in new pillow and pouf collections. Colorful hand-tufted and indoor/outdoor rugs round out the introductions.
-Florence Broadhurst – The iconic Australian designer’s motifs are translated into versatile indoor/outdoor rugs that complement the indoor/outdoor pillows introduced last fall. Also debuting are a new bedding line and coordinating hand-tufted and hand-loomed rugs in rich, tonal colors.
-Mike Farrell – Playful pillows, along with hand-tufted and indoor/outdoor rugs, incorporate everyday motifs such as bicycles, tire tracks and numbers to give modern spaces a touch of the unexpected.
-Florence de Dampierre – Classic French elements are juxtaposed with vibrant colors to create a distinctly Parisian feel in a stylish new pillow collection, available in multiple designs and colorways.
“Our designer label collections cover a broad range of colors, textures and design aesthetics, making it easy for the customer to find attractive, high quality products to suit different lifestyles and budgets,” said Lynne Meredith, vice president of product development, Surya. “Our in-house design team works closely with each of our licensees to bring their creations to fruition in appropriate constructions and colorways that express their vision and personality. Each collection is carefully crafted to enhance, complement and coordinate with the Surya product range.”


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