Home / Knowledge / News / Apparel/Garments / Macy's & Maker Studios team up for 'The Next Style Star'
Macy's & Maker Studios team up for 'The Next Style Star'
02
Apr '14
Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series—“The Next Style Star.” 
 
This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.
 
Macy’s “The Next Style Star” will debut April 3 on Maker’s fashion and beauty network, The Platform, and macys.com/stylestar.
 
“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.”
 
“The Platform is a community of passionate viewers who share a love of beauty, fashion, and self expression – making this collaboration with Macy’s for ‘The Next Style Star’ a perfect fit,” said Erin McPherson, chief content officer, Maker Studios. “This original series features incredibly creative stylists and judges — including Maker talent partners, along with top Macy’s brands in an organic and fun way.”
 
The 10-episode series will be hosted by TV personality, fashion expert and makeup artist Jeannie Mai. The series will feature a variety of judges, including reality star and designer Whitney Port, MADE Fashion Week founder Jenne Lombardo, and Maker partner Wendy Nguyen, among many other top fashion experts.
 
“The Next Style Star” will challenge each stylist’s ability to create the perfect look for any occasion utilizing Macy’s Impulse brands including Lucky Brand, Maison Jules, Sanctuary, RACHEL Rachel Roy, Guess, Bar III, Joe's Jeans, Kensie and MADE Fashion Week for Impulse. 
 
Following the premiere episode, two of the 16 stylists will compete in different challenges each week, focusing on the season’s latest trends for a shot at becoming “The Next Style Star.” Throughout the series, contestants will be able to prompt fans to advocate for their success by sharing episodes featuring their favorite stylists.
 

Macy's


Must ReadView All

Apparel/Garments | On 6th May 2016

Amazon's B2B marketplace notches up $1 bn in sales

Global e-commerce major Amazon.com Inc. sold $1 billion in goods on...

Courtesy: Kate Spade & Co

Apparel/Garments | On 6th May 2016

Kate Spade & Co’s net sales up 14.5% in Q1 2016

Kate Spade & Company, owner of two lifestyle brands – Kate Spade New...

Textiles | On 6th May 2016

Fine Japan zone to debut at Intertextile Pavilion Shenzhen

Fine Japan zone, a pavilion formed by a number of leading Japanese...

Interviews View All

Mr. H S Singha
ABH Biochem Pvt. Ltd.

What is the importance of textile chemicals in the textile industry?...

R.S.Jalan
GHCL Ltd.

What are the major economic indicators in the polyester yarn sector? What...

Kishan Kashiwala
Spinning King (India) Limited.

How has been the development in the area of fibres made from natural...

A. B. Telasang
Gherzi Eastern Limited

A. B. Telasang ,M-Tech in Textiles from VJTI Mumbai has 11 years of rich...

Sanjay Gupta
Garware-Wall Ropes Ltd

Sanjay Gupta is a Chemical Engineer (IIT Kanpur) and CFA and PGDFA (ICFAI, ...

Tapas Nandi
ITEMA Weaving (I) Pvt. Ltd

Tapas Nandi is President of ITEMA Weaving (India) Private Limited. He has...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search