Home / Knowledge / News / Apparel/Garments / Macy's & Maker Studios team up for 'The Next Style Star'
Macy's & Maker Studios team up for 'The Next Style Star'
02
Apr '14
Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series—“The Next Style Star.” 
 
This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.
 
Macy’s “The Next Style Star” will debut April 3 on Maker’s fashion and beauty network, The Platform, and macys.com/stylestar.
 
“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.”
 
“The Platform is a community of passionate viewers who share a love of beauty, fashion, and self expression – making this collaboration with Macy’s for ‘The Next Style Star’ a perfect fit,” said Erin McPherson, chief content officer, Maker Studios. “This original series features incredibly creative stylists and judges — including Maker talent partners, along with top Macy’s brands in an organic and fun way.”
 
The 10-episode series will be hosted by TV personality, fashion expert and makeup artist Jeannie Mai. The series will feature a variety of judges, including reality star and designer Whitney Port, MADE Fashion Week founder Jenne Lombardo, and Maker partner Wendy Nguyen, among many other top fashion experts.
 
“The Next Style Star” will challenge each stylist’s ability to create the perfect look for any occasion utilizing Macy’s Impulse brands including Lucky Brand, Maison Jules, Sanctuary, RACHEL Rachel Roy, Guess, Bar III, Joe's Jeans, Kensie and MADE Fashion Week for Impulse. 
 
Following the premiere episode, two of the 16 stylists will compete in different challenges each week, focusing on the season’s latest trends for a shot at becoming “The Next Style Star.” Throughout the series, contestants will be able to prompt fans to advocate for their success by sharing episodes featuring their favorite stylists.
 

Macy's

Must ReadView All

Textiles | On 27th Sep 2016

SASEC countries plan greater economic cooperation

The six member countries of the South Asia Sub-regional Economic...

Textiles | On 27th Sep 2016

CBEC unveils draft rules for registration under GST

The Central Board of Excise and Customs (CBEC) has unveiled draft...

Textiles | On 27th Sep 2016

Swedish researchers develop new circular textiles process

A partnership between government owned Fouriertransform and private...

Interviews View All

Saket Garg
Garg Corporation

Anshul Sood
Oceedee

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search