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Speedo debuts flattering 'Sculpture' swimwear range
02
Apr '14
Speedo believes that all women should be able to look and feel great in and out of the water. That’s why it created Speedo Sculpture, a swimwear collection made to give women confidence by smoothing and shaping the body to enhance and control feminine curves.
 
Speedo spoke to 1,200 women globally to develop its Sculpture collection. The in depth research revealed that 52% of women didn’t feel their best in their current swimwear.
 
A further 76% said they would like to be able to find swimwear that flatters their body shape, while 63% said that feeling more confident in their swimsuit would encourage them to swim more often.
 
Speedo knows that women want flattering swimwear that is also functional. By analysing the body scans of 5,400 women, we were able to see how swimwear could complement and enhance women’s bodies both in and out of the water as well as being practical for comfortable swimming.
 
The Speedo Sculpture swimwear collection focuses on all-over body shaping, tummy control and bust support as well as visual shaping and flattering styling to help create a flattering ‘hourglass’ silhouette.
 
The new collection also features secure adjustable straps for a great fit so one always feel that the swimwear is as comfortable as a second skin, giving one ultimate freedom of movement in the water.
 
Speedo know women want swimwear to last, which is why the Speedo Sculpture collection is made using Xtra Life LYCRA, a high stretch and high power fibre that lasts up to 10 times longer than conventional swimwear fabrics, for swimwear that fits and shapes like new for longer. Each new style is trialled in the pool for up to 40 hours guaranteeing the correct shaping, fit and freedom of movement for comfort and confidence.
 

Speedo


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