Home / Knowledge / News / Apparel/Garments / Speedo debuts flattering 'Sculpture' swimwear range
Speedo debuts flattering 'Sculpture' swimwear range
02
Apr '14
Speedo believes that all women should be able to look and feel great in and out of the water. That’s why it created Speedo Sculpture, a swimwear collection made to give women confidence by smoothing and shaping the body to enhance and control feminine curves.
 
Speedo spoke to 1,200 women globally to develop its Sculpture collection. The in depth research revealed that 52% of women didn’t feel their best in their current swimwear.
 
A further 76% said they would like to be able to find swimwear that flatters their body shape, while 63% said that feeling more confident in their swimsuit would encourage them to swim more often.
 
Speedo knows that women want flattering swimwear that is also functional. By analysing the body scans of 5,400 women, we were able to see how swimwear could complement and enhance women’s bodies both in and out of the water as well as being practical for comfortable swimming.
 
The Speedo Sculpture swimwear collection focuses on all-over body shaping, tummy control and bust support as well as visual shaping and flattering styling to help create a flattering ‘hourglass’ silhouette.
 
The new collection also features secure adjustable straps for a great fit so one always feel that the swimwear is as comfortable as a second skin, giving one ultimate freedom of movement in the water.
 
Speedo know women want swimwear to last, which is why the Speedo Sculpture collection is made using Xtra Life LYCRA, a high stretch and high power fibre that lasts up to 10 times longer than conventional swimwear fabrics, for swimwear that fits and shapes like new for longer. Each new style is trialled in the pool for up to 40 hours guaranteeing the correct shaping, fit and freedom of movement for comfort and confidence.
 

Speedo


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search