Home / Knowledge / News / Apparel/Garments / Speedo debuts flattering 'Sculpture' swimwear range
Speedo debuts flattering 'Sculpture' swimwear range
02
Apr '14
Speedo believes that all women should be able to look and feel great in and out of the water. That’s why it created Speedo Sculpture, a swimwear collection made to give women confidence by smoothing and shaping the body to enhance and control feminine curves.
 
Speedo spoke to 1,200 women globally to develop its Sculpture collection. The in depth research revealed that 52% of women didn’t feel their best in their current swimwear.
 
A further 76% said they would like to be able to find swimwear that flatters their body shape, while 63% said that feeling more confident in their swimsuit would encourage them to swim more often.
 
Speedo knows that women want flattering swimwear that is also functional. By analysing the body scans of 5,400 women, we were able to see how swimwear could complement and enhance women’s bodies both in and out of the water as well as being practical for comfortable swimming.
 
The Speedo Sculpture swimwear collection focuses on all-over body shaping, tummy control and bust support as well as visual shaping and flattering styling to help create a flattering ‘hourglass’ silhouette.
 
The new collection also features secure adjustable straps for a great fit so one always feel that the swimwear is as comfortable as a second skin, giving one ultimate freedom of movement in the water.
 
Speedo know women want swimwear to last, which is why the Speedo Sculpture collection is made using Xtra Life LYCRA, a high stretch and high power fibre that lasts up to 10 times longer than conventional swimwear fabrics, for swimwear that fits and shapes like new for longer. Each new style is trialled in the pool for up to 40 hours guaranteeing the correct shaping, fit and freedom of movement for comfort and confidence.
 

Speedo


Must ReadView All

AAFA hails passage of Miscellaneous Tariff Bill in US House

Apparel/Garments | On 24th Jan 2018

AAFA hails passage of Miscellaneous Tariff Bill in US House

The American Apparel & Footwear Association (AAFA) has applauded the...

India’s yarn, fabrics, made-ups imports rise 20% in Dec

Textiles | On 24th Jan 2018

India’s yarn, fabrics, made-ups imports rise 20% in Dec

India’s imports of yarn, fabrics and made-up articles during December ...

India’s Liberty Shoes plans adding 50 stores by 2019

Apparel/Garments | On 24th Jan 2018

India’s Liberty Shoes plans adding 50 stores by 2019

Indian footwear major Liberty Shoes is preparing to open about 50...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search