Home / Knowledge / News / Apparel/Garments / Anthropologie celebrates East African craft with new line
Anthropologie celebrates East African craft with new line
04
Apr '14
US retailer Anthropologie, a brand under the Urban Inc. retail umbrella, launched the stylish new Legend and Song Collection to celebrate the craft and artisans of East Africa. This online collection offers beautiful apparel, jewellery, and accessories to the US market that were fully designed and manufactured in East Africa.
 
The Trade Hub met with key decision makers at Anthropologie about sourcing options in East Africa in early 2013. With Anthropologie’s collection in mind, the Trade Hub worked hard to find the right conditions and designers. Customized, exploratory visits were set up to match Anthropologie’s design aesthetic and specifications with the styles and capacity of East African companies. 
 
The Trade Hub team introduced Anthropologie executives to several artisans before they chose Sammy Handmade of Ethiopia; Mille Collines, Gahaya Links and Indego Africa of Rwanda; and Doreen Mashika Zanzibar and URU Diamonds of Tanzania.
 
“With the Trade Hub’s guidance we were able to seamlessly access the market in this region. It is exciting for us as a company and we look forward to the future possibilities,” said Karen Wilkins, Urban Inc. Director of Technical Design. Karen and her team of design specialists worked closely with the companies to make sure the specifications and designs were technically accurate.
 
Over the past four years through our Origin Africa campaign, the Trade Hub has provided technical support and guidance to the many small designers and manufacturers in the region. The campaign helps change perceptions about Africa by demonstrating to international buyers just how integral design and creativity are to Africa’s future. 
 
Through the work of producers, designers, small businesses, exporters, buyers and retailers, Origin Africa supports African trade in textiles/apparel, cut flowers, footwear, specialty foods, home décor, and fashion accessories. Since 2009, the Trade Hub has directly facilitated over $160 million in exports under the African Growth and Opportunity Act (AGOA).

USAID


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search