The Image Apparel Institute (IAI) announced the winners of the prestigious 2014 Image of the Year (IOY) Awards. The industry’s highest achievement, the award recognizes the most fashionable, forward thinking and innovative commercial apparel designs.
“From colors, logos and tailored fits, businesses are investing in image apparel programs that enhance their brand and the entire customer experience,” said Richard Lerman, President and CEO of the IAI. “In fact, a recent Harris Poll revealed that nearly 65 percent of U.S. adults said that seeing employees in image apparel programs has a positive impact on their perception of a company.
“This year’s winners are a dynamic group of companies that have created a competitive business edge by placing a strong focus on imagewear.”
The 13 winning programs were selected by an independent panel of judges representing a cross section of the fashion industry's most celebrated designers, journalists and fashion authorities. Winners will be honored during the joint North American Association of Uniform Manufacturers & Distributors (NAUMD)/IAI Annual Banquet and Awards Dinner in Las Vegas.
This year’s IOY winners by category include:
-Hotels – Single Unit: St. Regis NYC by Cintas
-Hotels – Multi-Unit: Hyatt Corporation by Cintas
-Restaurants – Fine Food: Kelsey’s by Unisync Group
-Restaurants – Quick Service (tie): Wendy’s by Barco Uniforms
-Restaurants – Quick Service (tie): Carl’s Jr/Hardees by Aramark Uniform Group
-Transportation – People: Virgin America by Affinity Apparel
-Cruise Lines: Holland America by Cintas
-Healthcare: Banner Healthcare by Superior Uniform Group
-Gaming: SugarHouse Casino by Arrow Uniforms
-Entertainment: The Wizarding World of Harry Potter by Universal Orlando
-Retail Establishments: BP Oil by Affinity Apparel
-Retail Establishments/Non Food (tie): Chase Bank by Lands’ End Business Outfitters
-Retail Establishments/Non Food (tie): Huntington Bank by TwinHill
Since 1978, the IOY Awards have honored the image apparel programs and the organizations, manufacturers and distributors that have created them. Winning this award shows that these organizations have mastered the concept of fashion and function using the best image and brand projection planning.
Specifically designed to assist in identifying staff professionals, image apparel can also extend a company’s brand, increase safety, enhance interior décor and improve employee morale. Winners in each category represent image apparel programs with distinct purposes or functions within their industry.
About The Image Apparel Institute
The Image Apparel Institute (IAI) is the producer of the Image of the Year Awards Program, the IAI Summit and is responsible for the development of the Image Apparel Institute Education Tracks presented during the NAUMD Convention & Exposition.