H&M is committed to ensure that its fabrics are not coming from the worlds remaining ancient and endangered forest.
H&M to together with the not-for-profit environmental organization Canopy by June 2014 put a plan in place to avoid sourcing fabrics from endangered forest and promote the use of fabrics that come from Forest Stewardship Council (FSC) certified plantations, or FSC certified forest found outside endangered and ancient forests.
The company will focus on building traceable and sustainable production of these fabrics in its own supply chain, as well as shifting the whole global man-made fiber supply chain, in doing so the company hopes to inspire others.
By 2017, H&M will ensure, to the best of its knowledge, that it is sourcing fabrics outside of ancient and endangered forests.
H&M encourage the development of alternate fibres sources for man-made cellulosic fabrics that reduce environmental and social impacts, such as agricultural residues and recycled fabrics, in consistent with its other sustainability initiatives.
The compant will use its shared influence to support long-term conservation solutions for rainforests, ancient and endangered forests globally with a focus on Indonesia’s Rainforests, Coastal Temperate Rainforests of North America, Canada and Russia’s Boreal Forests, and Rainforests in Africa and South America (i.e. the Amazon).