Home / Knowledge / News / Apparel/Garments / H&M opens first Australian flagship store
H&M opens first Australian flagship store
07
Apr '14
The new Melbourne H&M Australia flagship store opening was a much-anticipated event as locals queued to get the first glimpse of the extensive fashion collections the brand has to offer.
 
The 5000 square metre heritage GPO building, which houses three levels of fashion, accessories and homewares, is in fact one of H&M’s largest stores globally.
 
The pre-party began at 6am, as customers queued down the iconic steps of the GPO and around the store. H&M Care Carts were on hand to serve coffee and juice to awaiting customers, whilst a beauty cart offered touch ups to excited customers waiting in line.  Australian DJ Anna Lunoe hit the decks from 9am to get the crowd pumped and excited for the 10am store opening.
 
The mood was animated as the prospect of being the first to see inside the new store created a celebratory atmosphere. To further commemorate launch day, H&M gave away exclusive gift bags to those first in line.
 
H&M’s CEO, Karl-Johan Persson, Australia Country Manager, Hans Andersson and Store Managers, Tania Heywood and Glen Colliver officially cut the ribbon and welcomed the first eager shoppers. “It’s exciting to finally have the opportunity to bring H&M to Australian shores, especially to launch in the GPO building which is such an iconic and beautiful Melbourne landmark” said Hans Andersson, Australian Country Manager for H&M. “We have had an amazing response today and it is wonderful to see so many excited and happy customers in the store.”
 
The first H&M Australia store showcases apparel, underwear and accessories for men, women, kids and baby, as well as H&M’s Home concept, which delivers fashion for every room in the house.
 
A specially designed ‘Australia Exclusive Collection’ will also be available for the launch and features 47 items of limited edition apparel and accessories for men and women. Specifically designed to complement the Australian lifestyle, the women’s capsule collection was designed with a Bohemian girl in mind with a rock & roll edge, whilst the men’s collection drew inspiration from the Australian “surfer dude” with a more contemporary twist.
 
On launch day customers received a unique gift with purchase: a t-shirt designed by a student at Melbourne’s RMIT. To add local flavour to the launch, H&M collaborated with the University to run a design competition with their students late last year. The winning t-shirt design was chosen and produced to be a part of this milestone event.
 

H&M


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search