Home / Knowledge / News / Apparel/Garments / H&M opens first Australian flagship store
H&M opens first Australian flagship store
07
Apr '14
The new Melbourne H&M Australia flagship store opening was a much-anticipated event as locals queued to get the first glimpse of the extensive fashion collections the brand has to offer.
 
The 5000 square metre heritage GPO building, which houses three levels of fashion, accessories and homewares, is in fact one of H&M’s largest stores globally.
 
The pre-party began at 6am, as customers queued down the iconic steps of the GPO and around the store. H&M Care Carts were on hand to serve coffee and juice to awaiting customers, whilst a beauty cart offered touch ups to excited customers waiting in line.  Australian DJ Anna Lunoe hit the decks from 9am to get the crowd pumped and excited for the 10am store opening.
 
The mood was animated as the prospect of being the first to see inside the new store created a celebratory atmosphere. To further commemorate launch day, H&M gave away exclusive gift bags to those first in line.
 
H&M’s CEO, Karl-Johan Persson, Australia Country Manager, Hans Andersson and Store Managers, Tania Heywood and Glen Colliver officially cut the ribbon and welcomed the first eager shoppers. “It’s exciting to finally have the opportunity to bring H&M to Australian shores, especially to launch in the GPO building which is such an iconic and beautiful Melbourne landmark” said Hans Andersson, Australian Country Manager for H&M. “We have had an amazing response today and it is wonderful to see so many excited and happy customers in the store.”
 
The first H&M Australia store showcases apparel, underwear and accessories for men, women, kids and baby, as well as H&M’s Home concept, which delivers fashion for every room in the house.
 
A specially designed ‘Australia Exclusive Collection’ will also be available for the launch and features 47 items of limited edition apparel and accessories for men and women. Specifically designed to complement the Australian lifestyle, the women’s capsule collection was designed with a Bohemian girl in mind with a rock & roll edge, whilst the men’s collection drew inspiration from the Australian “surfer dude” with a more contemporary twist.
 
On launch day customers received a unique gift with purchase: a t-shirt designed by a student at Melbourne’s RMIT. To add local flavour to the launch, H&M collaborated with the University to run a design competition with their students late last year. The winning t-shirt design was chosen and produced to be a part of this milestone event.
 

H&M

Must ReadView All

Apparel/Garments | On 29th Jul 2016

Q2FY17 income from operations triples at Dixie Group

Income from continuing operations at the Dixie Group for the second...

Courtesy: YFA Tradeshow

Textiles | On 29th Jul 2016

Chinese Pavilion to be highlight of YFA 2016 Show

A Chinese Pavilion will be the highlight of the upcoming second...

Courtesy: India ITME Society

Textiles | On 29th Jul 2016

Bangladesh hopes for better trade ties with India

Bangladesh’s Minister of State for Textiles & Jute Mirza Azam said he ...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search