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Jeans finishing specialist Jeanologia steps into Vietnam
07
Apr '14
The Spanish company Jeanologia specialist in the development of sustainable technologies for garment finishing, along with its Vietnamese technology partner PPJ aims to make Vietnam a true global center of excellence in the production of jeans.
 
According to Enrique Silla President of Jeanologia, Vietnam has become a strong player in the global textile market and in this regard has stated that "the textile industry in Vietnam is now the main driver of exports of the Vietnamese economy, being jeans and knits the two main categories of textile industry.”
 
Silla states "today, the map of the Asian textile production is shifting the balance in favor of Vietnam, which is emerging as a center of the world Jeans production industry". According to Silla the reason for the same is "China, which had established itself as the largest manufacturer of jeans in the world, is accelerating the relocation of production, making Vietnam one of the recipients of all this production”.
 
In this new context, the Vietnamese textile market is focusing all its efforts on technology investment with the goal of becoming the number one. In this sense, Silla highlights that "to this end, Vietnam is focusing on quality production based not only on a competitive workforce, but also in technology and efficiency."
 
Major brands such as Levis Strauss, or retailers as UNIQLO, ZARA, H & M, G STAR, A & F, POLO JEANS or CK, have noticed this change and are strongly focused in Vietnam as a leading country in world production of jeans.
 
Agreeing with this view of the leading companies in the sector, Jeanologia is equipping Vietnamese companies with sustainable technologies of laser and ozone. In the words of Borja Trénor, Jeanologia Area Manager for the Asia Pacific region: "to base production only in the low cost of labor is a thing of the past. In Jeanologia we are convinced that the new commitment of Vietnam for technology, efficiency and sustainable production will soon make Vietnam to become the leading producer and exporter of Jeans in Asia.”
 
Silla added that "Jeanologia, with its sustainable technologies, has become the primary technology partner of Vietnam as the laser and ozone technologies developed by Jeanologia allow to eliminate dangerous practices both for workers and toxic discharges into the environment, saving at the same time million liters of water.”

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