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O Alliance's new firm aligns retailer with digital shopper

10 Apr '14
4 min read

The Company also announced that Jeffrey F. Rayport, private equity investor, author, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to reinvent how they interact with and relate to customers, has joined its advisory board.

The “O” Method: Creating Circular Commerce
-Embracing technology and its impact on consumer behavior, The O Alliance helps retailers breakdown organizational barriers, integrate new systems, develop new processes, enhance communication and align talent to deliver a seamless ecosystem.
 
-Holistic 3D diagnostic. The O Alliance’s unique approach evaluates consumer interactions at every stage of the shopping experience, and identifies a series of risks and growth opportunities across an organization and in each consumer touch point. This is the starting point for a customized solution set tailored to the individual retailer.
 
-Executing results-oriented solutions. As dedicated problem solvers, The O Alliance’s seasoned practitioners work closely with clients to execute the solutions that drive profitable growth.
 
-Unlocking value of private equity portfolios. As private equity firms increase their activity in the retail and consumer space, The O Alliance helps these firms navigate today’s consumer environment, to maximize unrecognized opportunities.
 
-Arming stores with digital tools and information. The O Alliance empowers a retailer with the necessary digital tools to be compatible with today’s educated consumer and ultimately close more sales.
 
-Creating a customer-centric culture. The O Alliance ensures performance and execution of company strategies where it counts – with customers’ wallets. Through highly innovative leadership development and interactive training programs, the Alliance educates employees at all levels throughout the company on what is required to deliver a winning customer experience.
 

O Alliance

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