American Apparel, Inc., a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced preliminary sales for the month ended March 31, 2014, and reported that comparable sales decreased 5%, including a 9% decrease in comparable store sales for its retail store channel, partially offset by a 16% increase in net sales for its online channel.
Wholesale net sales increased 11% for the month. On a preliminary basis, total net sales for March 2014 were $49.6 million, unchanged from March 2013. For the quarter-ended March 31, 2014, preliminary total net sales were $137.8 million as compared with $138.1 million for the quarter-ended March 31, 2013.
Dov Charney, Chairman and CEO of American Apparel, Inc., stated "Comparable retail store sales for March largely reflect a later shift in the spring selling season from the later timing of Easter this year and the unseasonal cool temperatures throughout much of the country. We are encouraged by a rebound in online sales with an increase of 16% this year on top of a 24% increase last year. Our wholesale business continues to deliver solid growth with an 11% increase for the month and a 9% increase for the quarter."
Change in Sale Reporting
Consistent with the practices of most other retailers, the Company will discontinue reporting monthly sales results, effective immediately. Beginning with the second quarter of 2014, quarterly sales will be reported in conjunction with the Company's full quarterly earnings and financial results.
About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of March 31, 2014, American Apparel had approximately 10,000 employees and operated 249 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia, Japan, South Korea, and China.