Home / Knowledge / News / Apparel/Garments / Kohl's unveils designer Peter Som's DesigNation range
Kohl's unveils designer Peter Som's DesigNation range
11
Apr '14
Kohl’s Department Stores announced the Peter Som for DesigNation collection is now available at Kohl’s stores nationwide and Kohls.com. The collaboration features premier designer fashions based on international inspiration. Som’s collection draws creative influence from a trip to St. Barths. 
 
Som is the fourth designer for Kohl’s DesigNation, launching in fall 2012 with Narciso Rodriguez, followed by Derek Lam in spring 2013 and Catherine Malandrino in fall 2013. The new limited edition, limited time collection is Som’s first collaboration with Kohl’s.
 
Som’s collection captures the laidback chic sensibility of St. Barths, drawing from the island’s scenery and nautical colors. A perfect blend of luxury and comfort, Som’s designs allow women to feel effortlessly elegant. The contemporary collection of tropical-inspired prints and chic silhouettes features misses’ apparel at affordable prices. For added shopping convenience, an extensive assortment of exclusive styles and colors will be available only on Kohls.com.
 
Born and raised by architects in San Francisco, Som made his debut at New York City’s Bryant Park in 2001. His distinctive yet relaxed design aesthetic has since drawn a strong celebrity and press following. Som is known for his versatility, use of color, exclusive signature prints and feminine graceful details.
 
“I couldn’t be more thrilled about partnering with Kohl’s,” said Peter Som. “The details and quality of the DesigNation collection are exactly how I want them. The line is fun with a mix of travel, luxury and ease. It’s perfect for any woman who loves fashion and quality at a great, accessible price.”
 
The launch of Peter Som for DesigNation is supported with an integrated advertising and marketing campaign that spans across print, broadcast and digital media. Kohl’s is showcasing the collection with video content across all social channels, including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. 
 
The retailer has partnered with bloggers and social influencers through a blogger ambassador program, Google + Hangout and Twitter chat. Kohl’s has also launched a sweepstakes offering customers who enter a chance to win a trip to St. Barths.
 
This fall, Kohl’s fifth DesigNation collection will feature Elie Tahari, who will draw creative influence from New York City. The collection will feature misses’ apparel and will be available exclusively at Kohl’s. Kohl’s will continue to introduce new brands and exclusive world-class partnerships that offer customers contemporary style at an incredible value.
 

Kohl's


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Kraig gets approval for Vietnamese subsidiary firm

Textiles | On 25th Apr 2018

Kraig gets approval for Vietnamese subsidiary firm

Kraig Biocraft Laboratories, Inc., the leading developer of spider...

Courtesy: ITMA Asia

Textiles | On 25th Apr 2018

ITMA Asia + CITME 2018 attract global textile companies

The sixth edition of ITMA ASIA + CITME 2018 has received strong...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search