Home / Knowledge / News / Apparel/Garments / Columbia Sportswear debuts line with Omni-Shade technology
Columbia Sportswear debuts line with Omni-Shade technology
14
Apr '14
Columbia Sportswear Company, a global leader in active outdoor apparel, footwear and accessories, introduces their Summer 2014 collection showcasing the revolutionary ‘Omni-Shade technology. This sun-protection technology, integrated in their Summer 14 apparel, protects the skin from harmful UVA & UVB rays and has been certified by ‘The Skin Cancer Foundation’. 
 
Omni-Shade technology is the latest path-breaking innovation by Columbia, created to prevent sun burn and long-term skin damage. Apparel and accessories with Omni-Shade technology block the UV rays through tight weave construction, UV absorbers and reflectors.  
 
The Summer 2014 Omni-Shade collection includes a vast range of shirts, trouser and shorts for Men and a variety of dresses and accessories for Women. The full line has been designed to target the outdoor enthusiasts and people who are exposed to the agonizing sun while on the go. 
 
Announcing the launch, the spokesperson at Columbia said, “We are glad to bring this revolutionary change in the apparel industry by introducing the Omni-Shade technology. This technology acts as a shield protecting the skin from Ultraviolet sun rays. The collection comes from our extensive investments in research for our customers to remain comfortable and protected.”
 

Columbia Sportswear

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search