Home / Knowledge / News / Apparel/Garments / Columbia Sportswear debuts line with Omni-Shade technology
Columbia Sportswear debuts line with Omni-Shade technology
14
Apr '14
Columbia Sportswear Company, a global leader in active outdoor apparel, footwear and accessories, introduces their Summer 2014 collection showcasing the revolutionary ‘Omni-Shade technology. This sun-protection technology, integrated in their Summer 14 apparel, protects the skin from harmful UVA & UVB rays and has been certified by ‘The Skin Cancer Foundation’. 
 
Omni-Shade technology is the latest path-breaking innovation by Columbia, created to prevent sun burn and long-term skin damage. Apparel and accessories with Omni-Shade technology block the UV rays through tight weave construction, UV absorbers and reflectors.  
 
The Summer 2014 Omni-Shade collection includes a vast range of shirts, trouser and shorts for Men and a variety of dresses and accessories for Women. The full line has been designed to target the outdoor enthusiasts and people who are exposed to the agonizing sun while on the go. 
 
Announcing the launch, the spokesperson at Columbia said, “We are glad to bring this revolutionary change in the apparel industry by introducing the Omni-Shade technology. This technology acts as a shield protecting the skin from Ultraviolet sun rays. The collection comes from our extensive investments in research for our customers to remain comfortable and protected.”
 

Columbia Sportswear

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search