Home / Knowledge / News / Apparel/Garments / Wendy Bellissimo to design line for Destination Maternity
Wendy Bellissimo to design line for Destination Maternity
15
Apr '14
Destination Maternity Corporation the world's leading maternity apparel retailer, announces a partnership with Wendy Bellissimo, the celebrated family lifestyle expert and designer. Known for her expertise in chic and sophisticated nursery decor and apparel that has garnered a loyal following of celebrity moms along with her established baby and children's clothing collections, Wendy marks her first foray into maternity wear with The Wendy Bellissimo for Destination Maternity Collection.

The clothing and accessories line, offering a relaxed, California vibe inspired by the place Wendy and her family call home, is set to launch September 2014 at Destination Maternity and Motherhood Maternity stores nationwide.

Wendy's signature boho-chic aesthetic and own wardrobe staples inform the collection which is designed to offer both comfort and style for moms-to-be. The collection features everyday, easy-wearing essentials like billowy maxi-dresses, layering tops, on-trend denim with double zipper front pockets, tribal-inspired sweaters, moto jackets and scarves.

The pieces can be worn together for a head-to-toe look that is fresh and fashion forward or used as accent pieces that can be layered into both mom-to-be's maternity and existing wardrobes.

"In all of my designs, from home decor to clothing, I find a way to incorporate relaxed, approachable style elements without over complicating a look," said Wendy Bellissimo, CEO & Creative Director of Wendy Bellissimo Media, Inc.

"As a mother of four, I have the highest appreciation for the evolution of a woman's body during this transformational phase, and have always dreamed of creating a line of fashionable stand-out items that flatter an expecting woman but that includes special and meaningful pieces that will continue to be part of her rotation even after her baby is born. That dream has finally come to fruition through my work with Destination Maternity."

"Destination Maternity has long admired Wendy as a tastemaker, entrepreneur and mother," said Destination Maternity Corporation President Chris Daniel. "Her style and keen eye for selecting pieces that can transform a wardrobe into a personal statement are apparent throughout the collection and we look forward to sharing it with our style-savvy moms-to-be."

The 26-piece apparel and accessories collection will be available beginning September 2014 at Destination Maternity and Motherhood Maternity stores and online.

Destination Maternity


Must ReadView All

Textiles | On 30th May 2016

Uttarakhand to launch new textile parks

The Uttarakhand government is setting up three textile parks in the...

Apparel/Garments | On 30th May 2016

Youngone Corp to invest in Ethiopia’s textile sector

Youngone Corporation, a South Korea based textile and footwear...

Courtesy: Lakshmi Machine Works

Textiles | On 30th May 2016

LMW’s net sales up 5.41% in Q4 ended March 31

Lakshmi Machine Works (LMW) posted a rise of 5.41 per cent in net...

Interviews View All

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search