Home / Knowledge / News / Apparel/Garments / Wendy Bellissimo to design line for Destination Maternity
Wendy Bellissimo to design line for Destination Maternity
15
Apr '14
Destination Maternity Corporation the world's leading maternity apparel retailer, announces a partnership with Wendy Bellissimo, the celebrated family lifestyle expert and designer. Known for her expertise in chic and sophisticated nursery decor and apparel that has garnered a loyal following of celebrity moms along with her established baby and children's clothing collections, Wendy marks her first foray into maternity wear with The Wendy Bellissimo for Destination Maternity Collection.

The clothing and accessories line, offering a relaxed, California vibe inspired by the place Wendy and her family call home, is set to launch September 2014 at Destination Maternity and Motherhood Maternity stores nationwide.

Wendy's signature boho-chic aesthetic and own wardrobe staples inform the collection which is designed to offer both comfort and style for moms-to-be. The collection features everyday, easy-wearing essentials like billowy maxi-dresses, layering tops, on-trend denim with double zipper front pockets, tribal-inspired sweaters, moto jackets and scarves.

The pieces can be worn together for a head-to-toe look that is fresh and fashion forward or used as accent pieces that can be layered into both mom-to-be's maternity and existing wardrobes.

"In all of my designs, from home decor to clothing, I find a way to incorporate relaxed, approachable style elements without over complicating a look," said Wendy Bellissimo, CEO & Creative Director of Wendy Bellissimo Media, Inc.

"As a mother of four, I have the highest appreciation for the evolution of a woman's body during this transformational phase, and have always dreamed of creating a line of fashionable stand-out items that flatter an expecting woman but that includes special and meaningful pieces that will continue to be part of her rotation even after her baby is born. That dream has finally come to fruition through my work with Destination Maternity."

"Destination Maternity has long admired Wendy as a tastemaker, entrepreneur and mother," said Destination Maternity Corporation President Chris Daniel. "Her style and keen eye for selecting pieces that can transform a wardrobe into a personal statement are apparent throughout the collection and we look forward to sharing it with our style-savvy moms-to-be."

The 26-piece apparel and accessories collection will be available beginning September 2014 at Destination Maternity and Motherhood Maternity stores and online.

Destination Maternity

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search