Home / Knowledge / News / Apparel/Garments / USATF & Nike expand partnership
USATF & Nike expand partnership
17
Apr '14
USA Track & Field (USATF) and NIKE, Inc. announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups.
 
The new partnership marks an ongoing commitment from NIKE to the sport in a sponsorship that extends from 2017 through 2040. The long-term partnership significantly increases the overall support for track and field athletes throughout the US.
 
“This new deal is a game-changer for the sport and what USATF will be able to offer all of our constituents,” said USATF CEO Max Siegel. “In working together with NIKE, we placed an emphasis on growth as well as scope, so we can broaden the level and breadth of support for all USATF programs. NIKE’s support for USA Track & Field and the sport as a whole is unmatched, and we look forward to this new era of collaboration.”
 
“NIKE was founded as a running company, and our passion for Track and Field is at the core of our DNA,” said Mark Parker, President and CEO of NIKE, Inc. “We have been a longstanding partner of USATF since 1991 and are extremely proud to extend our partnership and commitment to the sport.”
 
As USATF National Team Sponsor and the world's leading creator of authentic athletic footwear, apparel, equipment and accessories, NIKE has supported and designed uniforms for the last six Olympic Games. 
 
Under the new agreement with USATF, NIKE maintains its status as exclusive sponsor and supplier of products to the World's #1 Track and Field Team while being USATF's official sponsor in the footwear, apparel and retail categories, and exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.
 
The new partnership will enable USATF to fully support Paralympic and masters track & field teams through official outfitting of current Team USA gear.
 
NIKE will continue to sponsor USA Track & Field's Indoor and Outdoor Track & Field Championships and will outfit all USATF teams in international competitions, including the Olympic Games, World Championships, Pan American Games and World Junior Championships, among other meets.
 
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States.
 

Nike

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search