Home / Knowledge / News / Apparel/Garments / USATF & Nike expand partnership
USATF & Nike expand partnership
17
Apr '14
USA Track & Field (USATF) and NIKE, Inc. announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups.
 
The new partnership marks an ongoing commitment from NIKE to the sport in a sponsorship that extends from 2017 through 2040. The long-term partnership significantly increases the overall support for track and field athletes throughout the US.
 
“This new deal is a game-changer for the sport and what USATF will be able to offer all of our constituents,” said USATF CEO Max Siegel. “In working together with NIKE, we placed an emphasis on growth as well as scope, so we can broaden the level and breadth of support for all USATF programs. NIKE’s support for USA Track & Field and the sport as a whole is unmatched, and we look forward to this new era of collaboration.”
 
“NIKE was founded as a running company, and our passion for Track and Field is at the core of our DNA,” said Mark Parker, President and CEO of NIKE, Inc. “We have been a longstanding partner of USATF since 1991 and are extremely proud to extend our partnership and commitment to the sport.”
 
As USATF National Team Sponsor and the world's leading creator of authentic athletic footwear, apparel, equipment and accessories, NIKE has supported and designed uniforms for the last six Olympic Games. 
 
Under the new agreement with USATF, NIKE maintains its status as exclusive sponsor and supplier of products to the World's #1 Track and Field Team while being USATF's official sponsor in the footwear, apparel and retail categories, and exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.
 
The new partnership will enable USATF to fully support Paralympic and masters track & field teams through official outfitting of current Team USA gear.
 
NIKE will continue to sponsor USA Track & Field's Indoor and Outdoor Track & Field Championships and will outfit all USATF teams in international competitions, including the Olympic Games, World Championships, Pan American Games and World Junior Championships, among other meets.
 
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States.
 

Nike

Must ReadView All

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Courtesy: Bebe

Apparel/Garments | On 24th Mar 2017

Bebe Stores exploring strategic alternatives

Bebe Stores has announced that its board of directors is exploring...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search