Home / Knowledge / News / Apparel/Garments / India's Snapdeal acquires fashion discovery site Doozton
India's Snapdeal acquires fashion discovery site Doozton
17
Apr '14
India’s largest online marketplace Snapdeal.com, has acquired the assets of online product discovery technology platform for fashion and lifestyle goods, Doozton.com, for an undisclosed amount, reports the Economic Times.

Doozton.com is Snapdeal’s third acquisition overall, and its first since it acquired Shopo.in, an online marketplace for handicraft products, during May last year for an undisclosed amount. Prior to the Shopo.in acquisition, Snapdeal acquired assets of online sports goods seller Esportbuy.com in 2012.

Rohit Bansal, co-founder and chief operating officer (COO) of Snapdeal, said that within a short span of time, since its inception, Doozton.com has managed to earn popularity amongst its users, making shopping easy, fun and social, with the best of fashion and lifestyle product suggestions, including clothing for men and women.

The technology built by Doozton will enable an artful and personalized way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform, he added.

Pushpendra Singh, founder of Doozton.com, said that the website has managed to carve a special place for itself as a fashion and lifestyle products discovery portal amongst its customers, and with the Snapdeal buy-out, the technology of Doozton.com will get a wider and more established platform.

Doozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 3rd May 2016

‘TFA for faster clearances of trade process’

Commerce and Industry Minister Nirmala Sitharaman has said that Trade ...

Textiles | On 3rd May 2016

FCIPT announces technology to make clothes stain proof

There is finally help for housewives, working women and even men...

Textiles | On 3rd May 2016

China’s cotton reserve sales begin May 3

China’s cotton reserve sales which begins tomorrow, are likely to...

Interviews View All

Narendra Somani
Modelama Exports Limited

What are the challenges faced by an exporter in terms of funding and...

Mr. Paolo Gramaglia
Miroglio Textile

What is the role of the digital printing technology in the manufacturing...

Md. Hasib Uddin
APS Apparels Ltd

The importance of textile industry in the economy of Bangladesh is very...

Leen Osterloh
Trutzschler Nonwovens

Mr. Leen Osterloh is post graduate in Economics from University of...

Mr. Keith Hayward
Monadnock Nonwovens LLC

Born in England, an honors graduate in Chemistry at the University of York ...

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search