Home / Knowledge / News / Apparel/Garments / India's Snapdeal acquires fashion discovery site Doozton
India's Snapdeal acquires fashion discovery site Doozton
17
Apr '14
India’s largest online marketplace Snapdeal.com, has acquired the assets of online product discovery technology platform for fashion and lifestyle goods, Doozton.com, for an undisclosed amount, reports the Economic Times.

Doozton.com is Snapdeal’s third acquisition overall, and its first since it acquired Shopo.in, an online marketplace for handicraft products, during May last year for an undisclosed amount. Prior to the Shopo.in acquisition, Snapdeal acquired assets of online sports goods seller Esportbuy.com in 2012.

Rohit Bansal, co-founder and chief operating officer (COO) of Snapdeal, said that within a short span of time, since its inception, Doozton.com has managed to earn popularity amongst its users, making shopping easy, fun and social, with the best of fashion and lifestyle product suggestions, including clothing for men and women.

The technology built by Doozton will enable an artful and personalized way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform, he added.

Pushpendra Singh, founder of Doozton.com, said that the website has managed to carve a special place for itself as a fashion and lifestyle products discovery portal amongst its customers, and with the Snapdeal buy-out, the technology of Doozton.com will get a wider and more established platform.

Doozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search