Home / Knowledge / News / Apparel/Garments / Shana Frahm joins Icebreaker as Global PR Head
Shana Frahm joins Icebreaker as Global PR Head
18
Apr '14
Shana Frahm
Shana Frahm
Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, announced that Shana Frahm will join the brand as Global Head of Public Relations. Frahm will be responsible for developing and executing the global public relations strategy for Icebreaker, which is currently sold in 44 countries worldwide.  
 
“Shana has spent the majority of her career building global public relations programs for entrepreneurial leaders and exceptional products,” says Jeremy Moon, Founder and CEO of Icebreaker. “She is a great brand fit for Icebreaker and is the perfect person to lead us in telling our merino story to the world. “
 
Frahm brings over 25 years of global communications experience to Icebreaker. For the past decade, she has created the global PR strategies for many milestones in product and athlete storytelling, first as Burton Snowboard’s head of global PR, and then as a full-time global PR and experiential consultant to surf industry leader Quiksilver. Her experience also includes action sports footwear brand Vans; and ten years with the original Hard Rock Cafes – an early leader in corporate social responsibility.
 
“I became an advocate for Icebreaker years ago because of their commitment to creating the highest quality products in the marketplace and an impressive 20-year investment in sustainable business practices,” says Frahm. “I am very excited for this opportunity to work with the talented Icebreaker team and agencies around the world to communicate the company’s incredible stories to the media and consumers.”
 
Frahm will be based at Icebreaker’s U.S. headquarters in Portland, Oregon.
 

Icebreaker

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search