Home / Knowledge / News / Apparel/Garments / Shana Frahm joins Icebreaker as Global PR Head
Shana Frahm joins Icebreaker as Global PR Head
18
Apr '14
Shana Frahm
Shana Frahm
Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, announced that Shana Frahm will join the brand as Global Head of Public Relations. Frahm will be responsible for developing and executing the global public relations strategy for Icebreaker, which is currently sold in 44 countries worldwide.  
 
“Shana has spent the majority of her career building global public relations programs for entrepreneurial leaders and exceptional products,” says Jeremy Moon, Founder and CEO of Icebreaker. “She is a great brand fit for Icebreaker and is the perfect person to lead us in telling our merino story to the world. “
 
Frahm brings over 25 years of global communications experience to Icebreaker. For the past decade, she has created the global PR strategies for many milestones in product and athlete storytelling, first as Burton Snowboard’s head of global PR, and then as a full-time global PR and experiential consultant to surf industry leader Quiksilver. Her experience also includes action sports footwear brand Vans; and ten years with the original Hard Rock Cafes – an early leader in corporate social responsibility.
 
“I became an advocate for Icebreaker years ago because of their commitment to creating the highest quality products in the marketplace and an impressive 20-year investment in sustainable business practices,” says Frahm. “I am very excited for this opportunity to work with the talented Icebreaker team and agencies around the world to communicate the company’s incredible stories to the media and consumers.”
 
Frahm will be based at Icebreaker’s U.S. headquarters in Portland, Oregon.
 

Icebreaker

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search