Home / Knowledge / News / Apparel/Garments / Shana Frahm joins Icebreaker as Global PR Head
Shana Frahm joins Icebreaker as Global PR Head
18
Apr '14
Shana Frahm
Shana Frahm
Icebreaker, the New Zealand company that pioneered outdoor merino wool apparel, announced that Shana Frahm will join the brand as Global Head of Public Relations. Frahm will be responsible for developing and executing the global public relations strategy for Icebreaker, which is currently sold in 44 countries worldwide.  
 
“Shana has spent the majority of her career building global public relations programs for entrepreneurial leaders and exceptional products,” says Jeremy Moon, Founder and CEO of Icebreaker. “She is a great brand fit for Icebreaker and is the perfect person to lead us in telling our merino story to the world. “
 
Frahm brings over 25 years of global communications experience to Icebreaker. For the past decade, she has created the global PR strategies for many milestones in product and athlete storytelling, first as Burton Snowboard’s head of global PR, and then as a full-time global PR and experiential consultant to surf industry leader Quiksilver. Her experience also includes action sports footwear brand Vans; and ten years with the original Hard Rock Cafes – an early leader in corporate social responsibility.
 
“I became an advocate for Icebreaker years ago because of their commitment to creating the highest quality products in the marketplace and an impressive 20-year investment in sustainable business practices,” says Frahm. “I am very excited for this opportunity to work with the talented Icebreaker team and agencies around the world to communicate the company’s incredible stories to the media and consumers.”
 
Frahm will be based at Icebreaker’s U.S. headquarters in Portland, Oregon.
 

Icebreaker


Must ReadView All

Apparel/Garments | On 26th May 2016

PM expects Parliament to pass GST bill this year

Prime Minister Narendra Modi expects Parliament to pass the...

Apparel/Garments | On 26th May 2016

Bangladesh garment exports up 10% in July-April

Continuing the steady growth witnessed over the past few months,...

Textiles | On 26th May 2016

Spun yarn production growth in FY16 slowest in 4 years

India’s cotton yarn production grew by 2 per cent to 4,136 million kg ...

Interviews View All

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Rajiv Sirohi
Shara

What kind of fabric is in demand in export markets of home textiles? What...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search