Home / Knowledge / News / Apparel/Garments / PromGirl 'Selfie' campaign to help UN girl program
PromGirl 'Selfie' campaign to help UN girl program
19
Apr '14
PromGirl.com, the top online retailer for prom and special occasion dresses, is proud to announce #PromGirlUp, a "selfie"-inspired social media campaign kicked off by singer/songwriter Alexa Ray Joel to benefit the United Nation Foundation's Girl Up program.
 
Alexa joined some of Girl Up's members from New York City area high schools at the Gramercy Park Hotel on Wednesday to launch the month-long campaign and raise funds for the organization, which gives American girls the opportunity to become global leaders and help some of the world's hardest-to-reach adolescent girls.
 
"It is so important to have equal opportunity for all girls regardless of where they are from," Alexa said. "I love that this campaign is empowering teenage girls across the world and reminding them to always wear their invisible crown every day."
 
After helping the girls chose dresses from PromGirl.com and offering styling tips, Alexa posted the first selfie using the #PromGirlUp hashtag on her Instagram @alexarayjoel to kick off the campaign. From now through May 16th, 2014, PromGirl.com is donating $1 to Girl Up for each selfie uploaded to Instagram, up to $10,000. 
 
"We are thrilled to align with Girl Up to kick off our partnership and launch #PromGirlUp," said David Wilkenfeld, CEO and Founder of PromGirl.com. "We hope that together we can help make a difference for girls around the world."
 
This social media campaign marks the first partnership between PromGirl.com and Girl Up.
"As a business that uses its brand and reach to expand the greater social good, PromGirl.com provides an opportunity for girls to be practical and give back at the same time," said Melissa Hillebrenner, Director of Girl Up. "With PromGirl.com's support, Girl Up can reach more girls around the world and empower them to realize their full potential."
 
About Promgirl
PromGirl.com was founded with the idea that customers should have easy access to a large selection of top special occasion dress fashions throughout the world.  Their mission is to dress women and girls for every occasion in their lives.  Starting with teen events like bar/bat mitzvahs, sweet 16s, homecoming, and of course PROM, the single-most important dress purchase in a teen's life.  
 

PromGirl

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search