Home / Knowledge / News / Apparel/Garments / Nike & Arkansas partner to evolve new brand identity
Nike & Arkansas partner to evolve new brand identity
22
Apr '14
The University of Arkansas Department of Intercollegiate Athletics, in partnership with Nike, introduces a new brand and identity system that sets the visual direction for Razorback Athletics for years to come and provides a contemporary look at one of the most recognizable and unique brands in all of intercollegiate athletics.
 
Arkansas and Nike collaborated on a nearly two-year brand evolution program to enhance and modernize the celebrated marks of the University, honoring the pride and rich tradition of academics and athletics, and the key attributes of the Arkansas brand. With the goal of developing an innovative and modern athletics brand identity while simultaneously recognizing the value of the university’s history and tradition, Arkansas and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes.
 
“We are pleased to introduce an update to our Razorback brand identity program,” said Vice Chancellor and Director of Athletics Jeff Long. “For more than 100 years, the Razorback has held a unique place within intercollegiate athletics and has helped define our program, university and state. 
 
“Over the years, the Razorback brand has undergone evolutionary changes while maintaining the core attributes that are extremely important to the long history of our program and to all those who call themselves Razorbacks. Our partnership with Nike has allowed us to take the next step in the evolutionary process and further integrate two of the most recognizable brands in intercollegiate athletics.”
 
Equity has been built in the Razorback logo since its inception in 1910 when University of Arkansas students voted to change the official mascot from the Cardinal to the Razorback. While the primary Hog logo will remain unchanged, the secondary logo and typography will receive some refined updates consistent with Razorback Athletics attributes – Pride, Tradition, Responsibility, Competition, Relentless, Dedication, Passion and Fight.
 
To complement the primary mark, a forward-facing Razorback has been designed to use as a secondary mark for the entire Razorback program. The logo is valiant and intimidating, and serves as a contemporary representation of the Razorbacks’ straightforward style of play. Through these brand identity updates, the University of Arkansas creates separation and distinction in the marketplace while respecting the past and representing the future.
 
“Nike has a time-honored relationship with the University of Arkansas and Razorback Athletics and it has been an incredible experience to pay homage to their rich history in conceptualizing a new brand identity,” said Todd Van Horne, VP and Creative Director for Nike Football and Baseball. “The new updates are strong, fast and dynamic, reflecting the spirit of the University’s athletic programs in a forward-thinking manner.”

NIKE

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search