Home / Knowledge / News / Apparel/Garments / Myntra ropes in Ranveer Singh as Roadster's brand envoy
Myntra ropes in Ranveer Singh as Roadster's brand envoy
25
Apr '14
Myntra.com, India’s leading fashion and lifestyle e-commerce platform has signed up Bollywood Heartthrob Ranveer Singh. Ranveer will endorse the most contemporary Jeanswear brand from Myntra.com – Roadster, which demonstrates both style and performance. This association further marks the company’s focus on establishing itself as the fashion brand for young India.
 
Roadster is Myntra’s flagship in-house brand, built on the philosophy that Life is now, and not a distant dream of another day. Launched in December of 2012, Roadster has become one of the top selling brands on Myntra.com within a short span of 15 months. Modeled on an outdoorsy lifestyle with a definite edge, it captures a lifestyle that is current, and symbolizes the spirit of freedom and living life to the fullest, well embodied in the brand’s new tagline : ‘Code for the Road’
 
Speaking on the association, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the Youth of the country. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. 
 
Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”
 
Ranveer Singh said, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”
 
With over 650 products to choose from, Roadster offers Denim aficionados a stupendous range of stylish products for both men and women. 
 
Being a dominant player in the fashion ecommerce space, Myntra.com has a host of in-house labels in its portfolio, providing a wide array of selection to its shoppers. Apart from Roadster, brands such as Dressberry, Sher Singh, Mast & Harbour, Anouk, Kook n Keech and HRX by Hrithik Roshan, are designed, manufactured and retailed exclusively by Myntra.com.
 

Myntra.com

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search